Back to the directory
Operatix is an outsourced SDR and sales acceleration agency that helps B2B software and SaaS vendors generate qualified pipeline, book meetings and expand into new markets worldwide.
Pricing
Custom pricing
Best for
Operatix is best for B2B software and SaaS vendors that want a high-performing, globally distributed SDR function with deep tech industry expertise, without investing years in building an equivalent in-house team.
Platforms
Web
Free trial
No
Free plan
No
Headquarters
Fleet, England, United Kingdom
Company type
Acquired
The honest take
What reviewers love, and what to watch
A balanced view of Operatix, drawn from public reviews and product research.
Pros
- Delivers consistent, high-quality meetings and pipeline, often meeting or exceeding agreed targets.
- SDRs are described as professional, well-trained, diligent and quick to learn complex products and value propositions.
- Communication and collaboration are strong, with weekly calls, transparent reporting and teams that feel like an extension of the client.
- Global, multi-language coverage enables vendors to run coordinated campaigns across North America, EMEA, LATAM and APAC.
- Flexible engagement models and the ability to scale SDR capacity up or down, including options to hire top-performing SDRs into in-house roles.
- Data-driven, process-oriented approach with clear KPIs, structured cadences and continuous optimisation based on results.
Cons
- Pricing is perceived as relatively high compared to smaller or offshore providers and may not be ideal for very small budgets or very long-term cost-sensitive programmes.
- Some clients mention turnover or changes in assigned SDRs, which can impact continuity and require additional ramp-up time.
- As with most outsourced SDR models, there is a calibration period where messaging, ICP and lists must be refined before optimal performance is reached.
Where it fits
What teams use Operatix for
- Outbound pipeline generation and appointment setting into named accounts
- Inbound lead qualification, routing and conversion of MQLs to SQLs
- International market entry and expansion into EMEA, North America, LATAM and APAC
- Channel partner recruitment, activation and pipeline acceleration
- Account-based marketing and selling programmes targeting strategic accounts
- Reviving stalled or underperforming SDR functions with external expertise
Key strengths
- Proven track record across hundreds of software vendors, including marquee brands and high-growth startups.
- Ability to execute sophisticated account-based programmes and enterprise campaigns across multiple regions.
- Structured SDR hiring, training and management, supported by playbooks, the B2B Revenue Acceleration podcast and the SDR Handbook.
- Deep integration with clients CRMs and sales processes, supported by a modern sales tech stack and transparent weekly reporting.
Compare your options
Operatix alternatives
Other tools teams weigh against this one. Tap any we have reviewed to read more.
Questions, answered
Frequently asked about Operatix
The short version is on the surface. Open any question to go deeper.
Operatix is an outsourced SDR and sales acceleration partner that works exclusively with B2B software and SaaS vendors. It builds and manages dedicated SDR teams that act as an extension of clients sales and marketing functions, running outbound prospecting, inbound lead qualification, channel and marketing acceleration programmes across North America, EMEA, LATAM and APAC.
Operatix does not publish fixed pricing. According to its FAQ, programmes are fully tailored and pricing depends on factors such as your objectives, required SDR capacity, target regions, sales cycle length and expected pipeline. You typically discuss scope with their sales team to receive a custom quote. Third-party sources like Clutch list a minimum project size of around $5,000, with many engagements falling in the $10,000-$49,999 range, but actual fees vary by client.
Core capabilities include outbound sales development, inbound lead qualification, account-based selling and marketing support, international market-entry campaigns, channel acceleration services and marketing acceleration programmes. Operatix provides multilingual SDR teams, works directly in client CRMs such as Salesforce, uses modern sales tools for data and outreach, and offers structured reporting and management so clients can see pipeline impact and ROI.
In the outsourced SDR and lead generation category, Operatix is often evaluated alongside other specialist providers such as Belkins, Martal Group, CIENCE, SalesRoads and Leadium, as well as broader sales outsourcing and agency partners. Since its acquisition by memoryBlue, Operatix is now part of a larger global organisation that also competes directly in the same G2 categories for Lead Generation Services and Outsourced Sales Providers.
Operatix can be a strong fit for smaller B2B software companies that sell higher-value solutions and need expert help building an SDR engine or entering new regions. However, its custom, high-touch programmes and minimum project sizes mean it may be overkill for very small businesses with limited budgets, low deal values or simple, self-serve sales motions. In those cases, lighter-weight or more transactional lead-gen services may be more cost effective.
Want the results without buying the tool?
SalesHive already runs a best-in-class outbound stack as a managed service, with B2B cold calling, email outreach, and appointment setting handled end to end. Book a strategy call and we’ll book the meetings for you.