Operatix is an outsourced SDR and sales acceleration agency that helps B2B software and SaaS vendors generate qualified pipeline, book meetings and expand into new markets worldwide.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Operatix. Research last updated December 2025.
What is Operatix?
Operatix is a specialist outsourced SDR (sales development representative) and sales acceleration partner focused exclusively on B2B software and SaaS vendors. Founded in 2012, the company builds and manages dedicated SDR teams that operate as an extension of clients’ sales and marketing functions, with a heavy focus on outbound prospecting, inbound lead qualification and account-based selling. Its programmes are designed to shorten sales cycles, increase conversion from MQL to SQL and deliver a predictable flow of qualified meetings and opportunities.
Headquartered in Fleet, England, with additional offices in Dallas and San Jose in the United States and Singapore, Operatix supports campaigns across North America, EMEA, LATAM and APAC. The company has more than 300 staff and runs programmes in over 20 languages, giving software vendors a way to test and scale new regions without having to build in-house teams from scratch. Operatix has worked with hundreds of technology companies, from high-growth startups to global brands such as Google, Adobe, Microsoft and Oracle.
Beyond outbound SDR services, Operatix offers inbound response management, channel acceleration and marketing acceleration services. These include account-based marketing support, content and campaign strategy, nurture programmes, partner recruitment and activation, and other services aimed at turning marketing investment into revenue. The firm also invests heavily in thought leadership and best-practice content, including the B2B Revenue Acceleration podcast and a widely used SDR Handbook that covers hiring, training, tech stack and metrics.
In July 2023, Operatix was acquired by memoryBlue, a US-based sales development consulting firm, creating one of the largest global providers of outsourced sales development services. Operatix now operates as part of memoryBlue’s broader SMART services framework (Sales, Marketing, Academy, Recruiting and Technology), combining its deep EMEA and APAC expertise with memoryBlue’s North American footprint. Together, the combined organisation serves thousands of B2B technology companies and is consistently rated as a market leader on G2 and Clutch for lead generation and outsourced sales providers.
Operatix key features
Teams typically use it for outbound pipeline generation and appointment setting into named accounts, inbound lead qualification, routing and conversion of MQLs to SQLs, international market entry and expansion into EMEA, North America, LATAM and APAC, and more.
- Outbound sales development. dedicated SDR teams run multi-channel outbound prospecting into target accounts to book qualified meetings with decision-makers.
- Inbound lead qualification. Operatix SDRs follow up on inbound leads, qualify interest and fit, and convert MQLs into sales-ready opportunities.
- Account-based selling and marketing. programmes are designed around defined ICPs and target account lists, combining account-based outreach and tailored messaging.
- Global, multi-language coverage, SDRs based in the UK, US and Singapore run campaigns in 20+ languages across North America, EMEA, LATAM and APAC.
- Pipeline generation and appointment setting. focus on delivering a committed number of qualified sales engagements that convert into pipeline and revenue.
- Market entry and geo expansion. supports vendors entering new regions by providing local language SDRs, cultural knowledge and regional playbooks.
- Channel acceleration services. recruitment, activation and enablement of partners, along with campaigns to drive partner-sourced and influenced pipeline.
- Marketing acceleration services. consulting and execution across messaging, content, campaigns, nurture programmes and reviews strategy to strengthen inbound engines.
- Hybrid support for internal SDR teams. Operatix often augments in-house SDR/BDR teams by covering specific segments, regions or outbound/inbound splits.
- Data-driven campaign design. rigorous ICP and persona definition, list building, testing and optimisation of messaging and sequences based on performance data.
- Structured SDR training and enablement. SDRs are trained on cold calling, email sequences, social selling and tools, with continuous coaching and QA.
- Sales development as a service with audition-to-hire. clients can test SDRs on their campaigns and later hire top performers into internal roles.
- Deep specialization in B2B software and cybersecurity. teams are organised into pods around core technology verticals and complex, long sales cycles.
- CRM-centric workflows. SDRs work directly in client CRMs (such as Salesforce) to log activities, notes and outcomes for full pipeline visibility.
- Thought leadership and best-practice resources. access to the B2B Revenue Acceleration podcast, SDR Handbook and other playbooks developed from hundreds of campaigns.
What reviewers love, and what to watch
A balanced view of Operatix, drawn from public reviews and product research.
Pros
- Delivers consistent, high-quality meetings and pipeline, often meeting or exceeding agreed targets.
- SDRs are described as professional, well-trained, diligent and quick to learn complex products and value propositions.
- Communication and collaboration are strong, with weekly calls, transparent reporting and teams that feel like an extension of the client.
- Global, multi-language coverage enables vendors to run coordinated campaigns across North America, EMEA, LATAM and APAC.
- Flexible engagement models and the ability to scale SDR capacity up or down, including options to hire top-performing SDRs into in-house roles.
- Data-driven, process-oriented approach with clear KPIs, structured cadences and continuous optimisation based on results.
Cons
- Pricing is perceived as relatively high compared to smaller or offshore providers and may not be ideal for very small budgets or very long-term cost-sensitive programmes.
- Some clients mention turnover or changes in assigned SDRs, which can impact continuity and require additional ramp-up time.
- As with most outsourced SDR models, there is a calibration period where messaging, ICP and lists must be refined before optimal performance is reached.
Operatix pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Dedicated SDRs focused on outbound prospecting and appointment setting in agreed territories
- Multi-channel outreach via phone, email and social to named accounts and personas
- Weekly reporting, KPI reviews and optimisation of messaging, lists and cadences
- Outbound SDR services combined with inbound lead qualification and nurture
- Optional marketing acceleration support for content, campaigns and reviews strategy
- Channel and partner acceleration services for vendors that sell via the channel
Who Operatix is for
A strong fit for
The ideal Operatix customer is a B2B software or SaaS vendor with a considered, multi-stakeholder buying process, looking to build or scale a professional SDR function and expand into new regions without the time and risk of hiring, training and managing an in-house team.
Probably not for
Operatix is less suited to very small businesses with low contract values, high-volume B2C lead generation, or companies that rely primarily on self-serve, product-led growth with little need for human-led outbound sales development.
How Operatix compares
Within the SDR and lead generation services market, Operatix sits in the upper tier of providers that specialise in complex B2B technology sales. Compared to generalist lead-gen agencies, it brings far more domain expertise in software and cybersecurity, a more robust global footprint and a heavier emphasis on account-based selling and multi-language execution. This makes it particularly attractive for vendors selling higher-ACV solutions into enterprise or upper mid-market accounts.
Versus other specialised SDR outsourcing firms, Operatix differentiates through its tight focus on B2B software, its large team of SDRs concentrated in the UK, US and Singapore, and its integration into memoryBlue’s broader SMART services platform. Competitors such as Belkins, Martal Group, CIENCE, SalesRoads and Leadium may offer more flexible entry-level packages, different geographic strengths or niche specialisations, but few combine the same depth of tech-industry experience, global reach and structured enablement that Operatix provides. Buyers choosing between them typically weigh Operatix’s premium, high-touch model against lower-cost or more narrowly focused alternatives.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Operatix
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