Operatix

We accelerate sales for B2B software vendors.

SDR & Lead Gen Services
★★★★★ 4.6
2012 Founded
201-500 Employees
800+ Customers
Fleet, England, United Kingdom Headquarters
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Quick Facts

Website
operatix.net →
Starting Price
unknown
Pricing Model
custom
Company Type
acquired
Social
LinkedIn Twitter/X

About Operatix

Operatix is a specialist outsourced SDR (sales development representative) and sales acceleration partner focused exclusively on B2B software and SaaS vendors. Founded in 2012, the company builds and manages dedicated SDR teams that operate as an extension of clients’ sales and marketing functions, with a heavy focus on outbound prospecting, inbound lead qualification and account-based selling. Its programmes are designed to shorten sales cycles, increase conversion from MQL to SQL and deliver a predictable flow of qualified meetings and opportunities.

Headquartered in Fleet, England, with additional offices in Dallas and San Jose in the United States and Singapore, Operatix supports campaigns across North America, EMEA, LATAM and APAC. The company has more than 300 staff and runs programmes in over 20 languages, giving software vendors a way to test and scale new regions without having to build in‑house teams from scratch. Operatix has worked with hundreds of technology companies, from high‑growth startups to global brands such as Google, Adobe, Microsoft and Oracle.

Beyond outbound SDR services, Operatix offers inbound response management, channel acceleration and marketing acceleration services. These include account-based marketing support, content and campaign strategy, nurture programmes, partner recruitment and activation, and other services aimed at turning marketing investment into revenue. The firm also invests heavily in thought leadership and best‑practice content, including the B2B Revenue Acceleration podcast and a widely used SDR Handbook that covers hiring, training, tech stack and metrics.

In July 2023, Operatix was acquired by memoryBlue, a US‑based sales development consulting firm, creating one of the largest global providers of outsourced sales development services. Operatix now operates as part of memoryBlue’s broader SMART services framework (Sales, Marketing, Academy, Recruiting and Technology), combining its deep EMEA and APAC expertise with memoryBlue’s North American footprint. Together, the combined organisation serves thousands of B2B technology companies and is consistently rated as a market leader on G2 and Clutch for lead generation and outsourced sales providers.

Key Features

Outbound sales development - dedicated SDR teams run multi-channel outbound prospecting into target accounts to book qualified meetings with decision-makers.

Inbound lead qualification - Operatix SDRs follow up on inbound leads, qualify interest and fit, and convert MQLs into sales-ready opportunities.

Account-based selling and marketing - programmes are designed around defined ICPs and target account lists, combining account-based outreach and tailored messaging.

Global, multi-language coverage - SDRs based in the UK, US and Singapore run campaigns in 20+ languages across North America, EMEA, LATAM and APAC.

Pipeline generation and appointment setting - focus on delivering a committed number of qualified sales engagements that convert into pipeline and revenue.

Market entry and geo expansion - supports vendors entering new regions by providing local language SDRs, cultural knowledge and regional playbooks.

Channel acceleration services - recruitment, activation and enablement of partners, along with campaigns to drive partner-sourced and influenced pipeline.

Marketing acceleration services - consulting and execution across messaging, content, campaigns, nurture programmes and reviews strategy to strengthen inbound engines.

Hybrid support for internal SDR teams - Operatix often augments in-house SDR/BDR teams by covering specific segments, regions or outbound/inbound splits.

Data-driven campaign design - rigorous ICP and persona definition, list building, testing and optimisation of messaging and sequences based on performance data.

Structured SDR training and enablement - SDRs are trained on cold calling, email sequences, social selling and tools, with continuous coaching and QA.

Sales development as a service with audition-to-hire - clients can test SDRs on their campaigns and later hire top performers into internal roles.

Deep specialization in B2B software and cybersecurity - teams are organised into pods around core technology verticals and complex, long sales cycles.

CRM-centric workflows - SDRs work directly in client CRMs (such as Salesforce) to log activities, notes and outcomes for full pipeline visibility.

Thought leadership and best-practice resources - access to the B2B Revenue Acceleration podcast, SDR Handbook and other playbooks developed from hundreds of campaigns.

Pros & Cons

👍 Pros

  • Delivers consistent, high-quality meetings and pipeline, often meeting or exceeding agreed targets.
  • SDRs are described as professional, well-trained, diligent and quick to learn complex products and value propositions.
  • Communication and collaboration are strong, with weekly calls, transparent reporting and teams that feel like an extension of the client.
  • Global, multi-language coverage enables vendors to run coordinated campaigns across North America, EMEA, LATAM and APAC.
  • Flexible engagement models and the ability to scale SDR capacity up or down, including options to hire top-performing SDRs into in-house roles.
  • Data-driven, process-oriented approach with clear KPIs, structured cadences and continuous optimisation based on results.

👎 Cons

  • Pricing is perceived as relatively high compared to smaller or offshore providers and may not be ideal for very small budgets or very long-term cost-sensitive programmes.
  • Some clients mention turnover or changes in assigned SDRs, which can impact continuity and require additional ramp-up time.
  • As with most outsourced SDR models, there is a calibration period where messaging, ICP and lists must be refined before optimal performance is reached.

User Reviews

G2
4.6
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce Client CRM systems via CRM integration and data sync ZoomInfo for B2B contact and company data to build and refine target prospect lists LinkedIn Sales Navigator for prospect research, list building and social selling outreach Lusha for direct-dial phone numbers and verified email data to increase connect rates FrontSpin as a sales engagement platform for calling and email cadence execution ExecVision or similar conversation intelligence tools for call recording review and coaching Hoopla or other sales gamification tools to surface SDR performance metrics and leaderboards HowNow learning platform used to onboard and continuously train SDRs across regions Client marketing automation platforms for list sharing, lead routing and campaign follow-up Email and marketing automation tools used to send and track outbound and nurture sequences Calendar and scheduling tools such as Microsoft Outlook or Google Calendar for booking meetings Customer collaboration tools such as Slack or Microsoft Teams for day-to-day coordination with client teams Video conferencing platforms (Zoom, Microsoft Teams, Google Meet) for discovery calls and handoff meetings Additional B2B data providers such as Cognism or DiscoverOrg, used where relevant alongside the primary data stack

Best For

Company Size

smb mid-market enterprise

Industries

B2B Software SaaS Cybersecurity Big Data & Analytics Cloud & Infrastructure FinTech

Use Cases

Outbound pipeline generation and appointment setting into named accounts Inbound lead qualification, routing and conversion of MQLs to SQLs International market entry and expansion into EMEA, North America, LATAM and APAC Channel partner recruitment, activation and pipeline acceleration Account-based marketing and selling programmes targeting strategic accounts Reviving stalled or underperforming SDR functions with external expertise

FAQ

What is Operatix?

+

Operatix is an outsourced SDR and sales acceleration partner that works exclusively with B2B software and SaaS vendors. It builds and manages dedicated SDR teams that act as an extension of clients sales and marketing functions, running outbound prospecting, inbound lead qualification, channel and marketing acceleration programmes across North America, EMEA, LATAM and APAC.

How much does Operatix cost?

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Operatix does not publish fixed pricing. According to its FAQ, programmes are fully tailored and pricing depends on factors such as your objectives, required SDR capacity, target regions, sales cycle length and expected pipeline. You typically discuss scope with their sales team to receive a custom quote. Third-party sources like Clutch list a minimum project size of around $5,000, with many engagements falling in the $10,000-$49,999 range, but actual fees vary by client.

What are the main features of Operatix?

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Core capabilities include outbound sales development, inbound lead qualification, account-based selling and marketing support, international market-entry campaigns, channel acceleration services and marketing acceleration programmes. Operatix provides multilingual SDR teams, works directly in client CRMs such as Salesforce, uses modern sales tools for data and outreach, and offers structured reporting and management so clients can see pipeline impact and ROI.

Who are Operatix's main competitors?

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In the outsourced SDR and lead generation category, Operatix is often evaluated alongside other specialist providers such as Belkins, Martal Group, CIENCE, SalesRoads and Leadium, as well as broader sales outsourcing and agency partners. Since its acquisition by memoryBlue, Operatix is now part of a larger global organisation that also competes directly in the same G2 categories for Lead Generation Services and Outsourced Sales Providers.

Is Operatix good for small businesses?

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Operatix can be a strong fit for smaller B2B software companies that sell higher-value solutions and need expert help building an SDR engine or entering new regions. However, its custom, high-touch programmes and minimum project sizes mean it may be overkill for very small businesses with limited budgets, low deal values or simple, self-serve sales motions. In those cases, lighter-weight or more transactional lead-gen services may be more cost effective.

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