A cold calling list is a list of potential customers that a salesperson or telemarketer contacts who have not expressed interest in the company's products or services. The term "cold call" refers to the process of contacting these individuals without any prior contact or relationship. Salespeople often use cold calling lists to increase their customer base and generate new leads. These lists can be purchased from third-party companies, or they can be compiled by the sales team itself. When creating a cold calling list, it is important to consider factors such as demographics, interests, and purchasing power.