Get Started

With SalesHive

For other inquires, please email carly@saleshive.com
We've Set 91,543 B2B Sales Meetings.
close (x)

What is a Gatekeeper?

A gatekeeper is a person who controls access or information, often serving as a barrier between a high-level decision maker and outside parties attempting to gain access. In cold calling, this could refer to the receptionist or assistant who screens calls and decides whether or not to pass them through to the intended decision maker. Effective cold callers understand the importance of building rapport with gatekeepers in order to effectively communicate their message and secure a meeting with the decision maker. By treating gatekeepers with respect and understanding their role in the process, cold callers can increase their chances of success.

Cold Calling
What are some tips for navigating a Gatekeeper?

1. Find out who the gatekeeper is. The gatekeeper is usually the person who controls access to the person you want to talk to.

2. Make sure you have a good reason for wanting to talk to the person you're trying to reach.

3. Be polite and respectful to the gatekeeper.

4. Try to build a rapport with the gatekeeper.

5. Be persistent, but not pushy.

6. Thank the gatekeeper for their time.

How do you navigate Gatekeepers on a cold call?

If you're marketing to businesses, you'll inevitably have to deal with gatekeepers - the receptionists, administrative assistants, and other employees who stand between you and the decision maker. Here are a few tips for getting through:

- Do your research: Find out the name of the gatekeeper and their role at the company. This will help you establish a rapport and make your case more effectively.

- Be polite and professional: This should go without saying, but it's important to remember that gatekeepers are people too. Treat them with respect and you'll be more likely to get through.

- Make your case: When you explain why you're calling and what you're offering, be clear and concise. The more information you can give, the better your chances of getting through.

- Be persistent: If at first you don't succeed, try again. Gatekeepers are used to dealing with salespeople, so don't take it personally if they hang up on you or say no. Keep trying and you'll eventually get through.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More  Terms

 Blog Posts

Loading...

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
 
Prospect Title
 
Meeting Source
 

AI Email Customization

Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
magic-wandenvelopepicturephonewheelchairlinkchevron-down