What is a Live Answer Rate?

The cold call live answer rate (LAR) is the percentage of calls your cold call SDR makes that are answered by a live person. The average cold call answer rate is between 2% and 3%. A good cold call answer rate depends on your industry, product, and target market. For example, in the B2B space, a 5% answer rate could be considered good. In the B2C space, a 10% answer rate could be considered good.

Cold Calling
What are some tips for tracking Live Answer Rate?

1. Regularly monitor the number of calls answered live vs. handled by voicemail or an automated system.

2. Implement a call routing system that prioritizes live answering and minimizes call transfers.

3. Train staff on proper phone etiquette and efficient call handling techniques to ensure they are able to answer calls promptly.

4. Consider implementing call tracking software to track and analyze various metrics, such as average wait time and abandoned calls.

5. Continuously evaluate Live Answer Rate and make adjustments as necessary to improve performance.

What are the benefits of tracking Live Answer Rate?

First and foremost, tracking your Live Answer Rate helps your sales. By understanding how many sales calls are answered live, you can make staffing adjustments to ensure that your sales team is adequately supported. Additionally, tracking your Live Answer Rate can help you identify trends in customer behavior. For example, if you notice that your Live Answer Rate drops during certain times of the day or week, you can adjust your call schedule accordingly. Finally, monitoring your Live Answer Rate gives you insight into the effectiveness of your sales team's performance. If you see a consistently low Live Answer Rate, it may be time to reevaluate your sales strategy.

What are the different types of Live Answer Rates?

There are three different types of live answer rates:

1. The rate at which someone answers the phone when it rings

2. The rate at which someone answers a question

3. The rate at which someone responds to an offer

Each type of live answer rate has different implications for businesses. For example, a high answer rate to questions indicates that your customer service team is doing a good job. A high answer rate to an offer means that people are interested in what you're selling.

Why is a live answer rate important?

The live answer rate is important because it helps to determine how many people are actually picking up the phone when you call them. If you have a low live answer rate, it could be an indication that your cold calling technique needs some work. There are a number of factors that can affect your live answer rate, so it's important to track this metric and make adjustments as needed.

How do you measure your live answer rate?

The live answer rate (LAR) is the percentage of inbound calls that are answered by a live person instead of voicemail, ring-no-answer, or other automated messages. To calculate your LAR, simply divide the number of answered calls by the total number of inbound calls, and multiply by 100. For example, if you receive 1,000 inbound calls and answer 800 of them, your LAR would be 80%. Note that you can improve your LAR by ensuring that someone always answers your phone during business hours, using an answering service outside of those hours, or investing in call-answering technology like an auto attendant or virtual receptionist.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Cold Calling Terms

Cold Calling Blog Posts

The True Purpose of Lead Generation Cold Calling

Contrary to popular belief, the purpose of outsource SDRs making cold calls as part of a lead generation service strategy is not “to book a meeting”. To elaborate on this little-known truth, SalesHive’s Director of SDR Training and Enablement, Paul Ballwebber, put together this knowledge base on the true purpose of lead generation cold calling.The […]

Why You Should Outsource Cold Calling for Your Business

Cold calling is alive and thriving in 2022. In fact, 82% of buyers agreed to meetings when salespeople approached them, and 69% of buyers accepted one or more cold calls from a salesperson in the previous year.Cold calling remains one of the most successful methods for salespeople to contact potential clients. It is a very […]

Cold Emailing vs Cold Calling

There are two tried and true methods to growing a business and boosting sales: cold emailing and cold calling.Email marketing vs. cold calling is a dilemma that salespeople and marketers regularly face. Some sales reps prefer cold calls, whereas others favor email outreach.Is one strategy more effective at contacting potential customers than the other? The […]

In-House vs Outsourced Cold Calling as a Service: Which One is Better?

Cold calling with a cold calling company has always had a bittersweet reputation. It’s an opportunity to get people on the phone, but since it’s a spontaneous conversation with b2b cold calling services, it doesn’t always end in a new customer. By definition, cold calling is a type of telemarketing technique involving an unsolicited telephone call […]

Does B2B Cold Calling Work in 2022?

In a society where remote teams and digital technology are becoming the norm, B2B cold calling is a successful way to reach potential clients.B2B cold calling requires the use of interpersonal skills to turn a stranger into a customer. While this can seem daunting at first, it is one of the most cost-effective opportunities for […]

Things to Know About Cold Calling as a Service

Cold calling is feared by salespeople and business owners all over the world.The process of calling a stranger to introduce a product or service to them can be nerve-wracking and exhausting. When done incorrectly, both the receiver and the initiator can suffer, so you might be wondering why it still exists.The answer is simple - […]


Learn more about our Cold Calling Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
b2b lead generation agency and services bee sales rep

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.