The cold call live answer rate (LAR) is the percentage of calls your cold call SDR makes that are answered by a live person. The average cold call answer rate is between 2% and 3%. A good cold call answer rate depends on your industry, product, and target market. For example, in the B2B space, a 5% answer rate could be considered good. In the B2C space, a 10% answer rate could be considered good.