Cold calling tone of voice is the personality that comes through on a cold call between your prospects and your cold call SDRs. It’s what makes your cold call SDRs conversations sound like them, rather than like anyone else. When calling for a brand, it’s important to maintain a consistent tone of voice across all channels. It can be the difference between sounding like a salesperson and sounding like a friend.

There are three types of Cold Calling Tone of Voice:

1. The Engaging Tone: This tone is upbeat and positive, and is used to engage the prospect in conversation. It's a great tone for building rapport and getting the prospect interested in what you have to say.

2. The Persuasive Tone: This tone is used to convey a sense of urgency and importance, and is aimed at getting the prospect to take action. It can be used to close deals or get the prospect to agree to a meeting.

3. The Professional Tone: This tone is calm and authoritative, and is used to convey credibility and expertise. It's perfect for establishing trust with the prospect and gaining their confidence.

The best tone of voice for sales is one that is confident, friendly, and helpful. It should be able to build rapport with potential customers and make them feel comfortable doing business with you. Remember that people buy from those they know, like, and trust, so it's important to sound like someone they would want to do business with.

The jury is still out on this one. Some studies suggest that people with deep voices are perceived as more trustworthy and therefore more likely to be successful in sales, while other research indicates that customers are more likely to respond positively to salespeople with higher-pitched voices.