There are four different types of Direct Mail Follow Cadence:

1. The “One and Done”

This type of follow-up is best used when you are seeking a one-time sale or a very specific action. You send one direct mail piece, followed by a phone call or email within 24-48 hours. If there is no response, you move on.

2. The “Soft Touch”

The soft touch is best used when you want to build a relationship with your prospect over time. You send three or four pieces of direct mail, spaced out over a period of weeks or months. Each piece includes a personalized message, and you make sure to keep your contact information consistent across all of the mailings.

3. The “Hard Sell”

The hard sell is best used when you are seeking a quick response from your prospect. You send six to eight pieces of direct mail, spaced out over a period of weeks or months. Each piece contains a strong call to action, and you make sure to include your contact information in every mailing.

4. The “Customized” Follow-Up

This type of follow-up is best used when you want to tailor your approach to each individual prospect. You send a mix of direct mail, phone calls, and emails, based on what you know about the person’s preferences and buying habits. You also make sure to vary your message and offer depending on the individual.