What is Cost-Per-Click (CPC)?

Cost-Per-Click (CPC) is an advertising pricing model in which advertisers are charged based on the number of clicks their ads receive. This pricing model can be used in both online and offline advertising and is often used to measure the effectiveness of an ad campaign. CPC is also a common pricing model for lead generation, in which businesses are charged based on the number of leads they generate.

Lead Generation
What are some tips for Cost-Per-Click (CPC)?

1. Select specific and relevant keywords for your ad campaigns. This will help ensure that your ads are being shown to the right audience.

2. Monitor and adjust bids regularly to optimize for conversions and maximize ROI.

3. Test different ad creatives to see which perform best.

4. Target a specific geographic location to narrow down your audience and reduce unnecessary spending.

5. Use negative keywords to prevent your ads from being shown for irrelevant searches.

What are the benefits of tracking Cost-Per-Click (CPC)?

There are a few key benefits to tracking your CPC:

1. You can optimize your campaigns to get the most bang for your buck - by understanding how much each click costs, you can adjust your budget and targeting accordingly to ensure you're getting the most out of your ad spend.

2. You can benchmark your performance against others in your industry - understanding your CPC relative to your competitors can give you insights into how well you're doing and whether or not you need to adjust your strategy.

3. You can track your progress over time - by tracking your CPC over time, you can see if you're becoming more efficient with your ad spend and getting more clicks for your money. This can help you make decisions about where to allocate your budget in the future.

4. You can use CPC data to inform other marketing decisions - understanding your CPC can help you make decisions about what type of content to create, what keywords to target, and more.

What are the different types of Cost-Per-Click (CPC)?

There are three main types of CPC:

1. Flat-rate CPC: This is the most common type of CPC, where you pay a fixed amount for each click.

2. Dynamic CPC: This type of CPC adjusts your bid based on how likely it is that your ad will result in a conversion.

3. Value-based CPC: With this type of CPC, you set a value for each conversion, and then you're charged based on how close your bid is to that value.

What is a typical CPC rate?

CPC, or cost-per-click, is the amount you pay for each click on your ad. The average CPC rate varies depending on the country, industry, and other factors. In general, the CPC rate is between $0.05 and $2.00.

How is cost-per-click CPC calculated?

The cost-per-click (CPC) is the amount that an advertiser pays for each click on their ad. CPC is calculated by dividing the cost of the ad campaign by the number of clicks that the ad receives. For example, if an advertiser spends $100 on an ad campaign and the ad receives 10 clicks, then the CPC would be $10.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Lead Generation Terms

Account Executive (AE)
Account-Based Advertising
Account-Based Marketing
Account-Based Reporting
Account-Based Selling
Advertising Budget
Advertising Spend
Appointment Setting
Appointment Setting Company
B2B Direct
B2B Direct Mail
B2B Direct Mail Marketing
B2B Direct Marketing
B2B Lead Generation
B2B Lead Generation Agency
B2B Lead Generation Company
Best B2B Direct Mail Campaigns
Bottom Of The Funnel (BOFU)
Business Development Manager
Business To Business Direct Mail
Cold Calling Lead Generation
Cold Email Lead Generation Agency
Content Marketing
Conversion Path
Conversion Rate Optimization
Corporate Gifting
Corporate Gifting Policy
Cost-Per-Click (CPC)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Customer Relationship Management (CRM)
Deal Source
Demand Generation
Direct Mail
Direct Mail Agency
Direct Mail Companies
Direct Mail Follow Cadence
Direct Mail Marketing
Direct Mail Marketing Companies
Direct Mail Prospecting
Direct Marketing
Direct Marketing B2B
Direct Sales
Direct Sales Outsourcing
Discovery Call
Display Advertising
Email Cadences
Event Marketing
Exit Intent Popup
Growth Hacking
Guerilla Marketing
Hand Raising
Inbound Lead Generation
Inbound Marketing
Inbound Qualification
Inside Sales
Landing Page
Lead Generation
Lead Generation Agency
Lead Generation Company
Lead Generation Services
Lead Score
Lead Scoring
Lead Source
Lifetime Value (LTV)
LinkedIn Automation
LinkedIn Automation Platform
LinkedIn Marketing
Marketing Automation Platform
Marketing Budget
Marketing Channel
Marketing Investment
Marketing Qualified Lead (MQL)
Marketing Return
Meeting Setting
Meeting Setting Company
Multi-Channel Lead Generation
Multi-Channel Marketing
Multivariate Testing
Objection Handling
Outbound Lead Generation
Outbound Lead Generation Agency
Outbound Marketing
Outbound Sales
Pay Per Appointment Lead Generation
Pay Per Meeting
Performance Plan
Pipeline Management
Positioning Statement
Problem Statement
Product Demo
Product Marketing
Product Messaging
Qualifying Question
Return on Investment (ROI)
Return on Marketing Spend
Revenue Sharing
Sales Cadence
Sales Consultant
Sales Development
Sales Enablement
Sales Executive
Sales Forecasting
Sales Operations
Sales Pipeline
Sales Prospecting
Sales Qualified Lead (SQL)
SDR Lead Generation
Social Selling
Unqualified Lead
UTM Tracking Link
Value Chain
Value Proposition
Video Marketing
Whale Hunting

Lead Generation Blog Posts

Realistic Expectations To Have Of Lead Generation

An important question to ask before embarking in lead generation services or any effort is “How many leads can I realistically expect to get?” As usual. It depends.The average number of leads that you can expect from a lead generation campaign will depend on a number of factors, including the quality of your leads, the […]

Tactics and Strategies Used In Successful Lead Generation

A lead generation strategy is a process or technique used to generate new leads for a business. This can be done through various tactics, such as online advertising, cold calling, content marketing, and many others.There are numerous lead generation agencies out there, but not all of them are created equal. In order to create a […]

Clickfunnels And Lead Generation: Set Up & Quick Notes

Clickfunnels are a powerful lead-generation agency tool that allows you to create highly effective sales funnels. A sales funnel is basically a series of steps that you take your potential customer through in order to get them to buy something from you.How To Setup A Click Funnel For Lead Generation?The first step in setting up […]

Lead Generation Funnels: The Whats and Hows

A lead generation funnel is a developed process or system developed by website lead generation services that helps businesses collect customer information. This customer information can then be used to generate leads, which are potential customers for the business.The lead generation funnel typically starts with a form on a website or landing page. Visitors to […]

A Complex Definition: The Lead Generation Process

Defining Lead GenerationLead generation is the process of capturing interest in a product or service to encourage leads, or prospective customers, to convert into sales. The generation of leads typically happens through marketing campaigns that aim to attract attention and draw prospects into your sales funnel. Once a lead enters your funnel, you then need […]

Putting Together The Lead Generation Puzzle

The process of lead generation is quite simple. It involves generating interest among potential customers in your product or service and then converting that interest into a sales lead. The key to successful lead generation is to target the right audience with the right message.There are a number of ways to generate leads, but the […]


Learn more about our B2B Lead Generation Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
b2b lead generation agency and services bee sales rep

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.