What is Response Categorization?

Response categorization is a tool used in email marketing to help analyze and categorize the responses received from email campaigns. This allows marketers to better understand their audience and tailor future campaigns for maximum effectiveness. Using response categorization, marketers can track metrics such as click-through rates, open rates, and unsubscribe rates, as well as categorize responses based on interests or actions taken.

Email Marketing
What are the different types of Response Categorization?

The typical types of response categorization include Interested, Not Interested, Follow-up Later, Wrong Person, and Referral

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