A telemarketer is an individual who contacts potential or existing customers by telephone in order to sell them a product or service, or to solicit donations. Telemarketers are often employed in call centers. The Federal Trade Commission (FTC) defines telemarketing as "the practice of selling goods or services by calling prospective customers on the telephone and inducing them to buy something." The FTC has enacted rules to protect consumers from unwanted telemarketing calls, including the Telephone Consumer Protection Act (TCPA) of 1991. The TCPA prohibits telemarketers from making certain types of calls, such as robocalls, without prior consent from the consumer.

There are several benefits of hiring a telemarketer, including the ability to generate leads, set appointments, and close sales. Telemarketers can also help you create a database of potential customers and clients. Additionally, telemarketers can provide customer service and support, as well as handle inbound calls. Finally, hiring a telemarketer can free up your time to focus on other aspects of your business.

There are three types of telemarketers: inbound, outbound, and lead generation. Inbound telemarketers receive incoming calls from customers seeking information or assistance with a product or service. Outbound telemarketers make calls to potential customers in order to sell a product or service. Lead generation telemarketers gather information from potential customers, such as contact details and purchasing interests, for companies to follow up on. No matter the type of telemarketer, they all have the common goal of promoting a product or service to customers.

While telemarketing can be challenging at times, it is not a hard job. There are many people who succeed in telemarketing careers. The key is to be motivated and to possess good people skills.

The Federal Trade Commission (FTC) limits the number of unsolicited sales calls that telemarketers can make to your home to three per day. The FTC may investigate and take law enforcement action against a company if there is reason to believe that the law is being violated. However, the FTC cannot resolve individual consumer complaints.