Cold Calling

Telemarketer

What is a Telemarketer?

A telemarketer is an individual who contacts potential or existing customers by telephone in order to sell them a product or service, or to solicit donations. Telemarketers are often employed in call centers. The Federal Trade Commission (FTC) defines telemarketing as “the practice of selling goods or services by calling prospective customers on the telephone and inducing them to buy something.” The FTC has enacted rules to protect consumers from unwanted telemarketing calls, including the Telephone Consumer Protection Act (TCPA) of 1991. The TCPA prohibits telemarketers from making certain types of calls, such as robocalls, without prior consent from the consumer.

Frequently Asked Questions

Is telemarketing a hard job?

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While telemarketing can be challenging at times, it is not a hard job. There are many people who succeed in telemarketing careers. The key is to be motivated and to possess good people skills.

How many calls a day can telemarketers make?

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The Federal Trade Commission (FTC) limits the number of unsolicited sales calls that telemarketers can make to your home to three per day. The FTC may investigate and take law enforcement action against a company if there is reason to believe that the law is being violated. However, the FTC cannot resolve individual consumer complaints.

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