A spam keyword is a term that email marketing platforms flag as potentially leading to spam complaints or email deliverability issues. It is important for marketers to avoid using these…

Response categorization is a tool used in email marketing to help analyze and categorize the responses received from email campaigns. This allows marketers to better understand their audience and tailor…

The AIDA framework is a commonly used approach in email marketing that stands for Attention, Interest, Desire, and Action. In email campaigns, the goal is to grab the recipient’s attention,…

Spoofing is the act of sending email messages with a forged sender address, in an attempt to disguise the true origin of the message. This can be done for malicious…

SPF, or Sender Policy Framework, is a system used to prevent email spoofing by verifying that email sender addresses match the domain they claim to be from. By implementing SPF…