A qualified lead is a potential customer who has been determined to be a good fit for your product or service. This determination is typically made based on factors such as budget, authority, need and timeline. A qualified lead should also be engaged with your brand in some way, such as subscribing to your email list or following you on social media. If you're looking to generate qualified leads, there are a number of strategies you can use, including content marketing, lead magnets, gated content and targeted email campaigns. Content marketing is a great way to attract qualified leads by providing valuable information that helps solve their problems. You can also use lead magnets to entice leads to sign up for your email list, and then use targeted email campaigns to nurture those leads and move them further down the sales funnel.