Lead Generation (page 4)
Articles and guides on B2B lead generation: channels, benchmarks and planning. If you want a managed outbound program, see the SalesHive Lead Generation services page.
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5 Lead Generation Challenges and How to Avoid Them
The five biggest B2B lead generation challenges are generating enough quality leads, poor lead data, slow follow-up (speed-to-lead), over-reliance on a single channel, and weak sales-marketing alignment. These problems compound each other: 45% of B2B companies say generating enough leads is their top challenge and 42% cite lead quality, yet most try to fix it with more volume instead of better systems. The teams that win obsess over ICP clarity, clean data, fast follow-up, and coordinated multichannel outreach.
Learn moreWhat is B2B Marketing & Why Does it Matter?
B2B marketing is the practice of promoting and selling products or services from one business to another, targeting organizations and multi-person buying committees rather than individual consumers. It matters because modern B2B buyers now complete about 61% of their evaluation before ever talking to a vendor, and 95% of the time the winner was already on their day-one shortlist. In 2025, B2B firms invested an average of 9.4% of revenue into marketing to win that early visibility.
Learn moreClickfunnels And Lead Generation: Set Up & Quick Notes
ClickFunnels is an all-in-one, funnel-first marketing platform that helps B2B teams convert traffic into leads using drag-and-drop landing pages, opt-in forms, automated email sequences, and a built-in CRM with appointment booking. ClickFunnels holds roughly 55.8% of the sales-funnel-builder market, and the median landing page converts about 6.6% across industries. For sales teams, the real value is using a capture funnel to feed, not replace, an outbound SDR motion.
Learn moreUnderstanding Lead Generation Campaigns
A lead generation campaign is a structured, repeatable program designed to identify, attract, and convert a defined target audience into qualified sales conversations using coordinated channels like cold email, cold calling, and LinkedIn. In 2025, getting this right matters more than ever: 45% of B2B companies say generating enough leads is their biggest challenge, and 80% of leads never convert. Winning campaigns prioritize precision targeting, speed-to-lead, and disciplined follow-up over raw volume.
Learn moreLead Generation Services Cost: How B2B Agency Pricing Works
Compare B2B lead generation quotes by scope, pricing model and cost per qualified meeting held. Use a worked example, a qualification checklist and an all-in budget worksheet.
Learn moreThe Challenge of Effective Lead Generation Strategies
Lead generation has never been more important, or more painful. Average lead-to-customer conversion rates hover around 2.9%, while 69% of B2B companies plan to increase investment in lead gen and still struggle with quality and consistency. This guide breaks down why effective lead generation strategies are so hard, the biggest pitfalls to avoid, and how modern SDR teams can use outbound, automation, and partners like SalesHive to build a predictable pipeline.
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