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Platform · Analytics & Reporting

Every dial, email, and meeting, measured.

Campaign KPIs, per-SDR call reporting, email metrics with full history, and a real-time activity timeline, all on one platform. Whether you run it yourself or we run it for you, you watch the same numbers we do.

Tour the whole platform

Campaign KPIs · Per-SDR dispositions · Full email history · Live activity timeline

The reporting stack

Four views, one source of truth

Calling and email run on the same platform, so the numbers never need reconciling. Everything below comes from one place.

  1. 015 metrics

    Campaign KPIs

    Total contacts, calls, emails, meetings set, and conversion rate, rolled up per campaign so you see the whole funnel at a glance.

  2. 02Per SDR

    Call reporting

    Dial sessions by count, duration, and contacts processed, plus a disposition breakdown for every SDR on the team.

  3. 03Full history

    Email reporting

    Send volume, open rate, click rate, and bounce rate, with full email history, individual click events, and deliverability signals.

  4. 04Live

    Real-time activity

    A live timeline of responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made, streaming as they happen.

Campaign KPIs

The whole funnel, in one place.

Every campaign rolls up the metrics that matter, from the contacts you targeted all the way to the meetings you set. You see where the funnel leaks before a slow week turns into a slow quarter.

See the email engine
  1. Contacts4,820

    Total contacts targeted in the campaign

  2. Calls and emails11,150

    Calls made and emails sent across the cadence

  3. Meetings set38

    Meetings set, the number that actually counts

  4. Conversion rate0.8%

    Conversion rate from contacts to booked meetings

Illustrative campaign, not a real client. Conversion rate is meetings set divided by contacts targeted.

Per channel, in depth

Down to the dial and the click

Roll-ups tell you what happened. These views tell you why.

Call reporting

Dial sessions and dispositions, per SDR

Call reporting breaks down dial sessions by count, duration, and contacts processed, then shows a disposition breakdown for every rep. The numbers come straight from the dialer your team actually uses, not a separate tool you have to reconcile.

  • Dial sessions by count, duration, and contacts processed
  • Disposition breakdown for each SDR
  • Compare reps on real activity and outcomes
Email reporting

Open, click, bounce, and the history behind them

Email reporting tracks send volume, open rate, click rate, and bounce rate, with a full email history and individual click events. Deliverability signals sit alongside so you can tell a message that is not landing from a message that is not resonating.

  • Send volume, open rate, click rate, bounce rate
  • Individual click events and full email history
  • Deliverability signals next to every number

No weekly slide deck, no “let me pull that report.” The numbers are live, and your whole team can watch them.

Real-time activity

Watch the engine run

Not an end-of-day export, a live feed. Responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made, all streaming in as they happen.

  • Responses, routed the moment they land
  • Cadences generated for new contacts
  • Emails sent, with opens and clicks recorded
  • Call analysis returned after every connect
  • Calls made, logged to the timeline live

When the data is live, you coach on Tuesday instead of finding out on Friday.

Or just ask

The report that answers back.

The platform is agent-backed, so analytics is a question, not a dashboard hunt. Ask how outbound did this week and the agent pulls campaign KPIs, call totals, and meetings on the spot, then launches the next move from the same thread.

  • Ask for this week’s results in plain language
  • Follow up: which campaign set the most meetings?
  • Launch, pause, or retarget a campaign from the same chat
  • The full dashboard stays one click away when you want to dig
Questions, answered

What teams ask about reporting

The short version is on the surface. Open any question to go deeper.

Each campaign rolls up the metrics that map to your funnel: total contacts, calls made, emails sent, meetings set, and the conversion rate between them. Instead of stitching together call logs and email exports, you get one view that shows where a campaign is winning and where it is leaking, so you can adjust targeting, messaging, or cadence before a slow week becomes a slow month.
Call reporting breaks down dial sessions by count, total duration, and the number of contacts processed, then shows a disposition breakdown for each SDR. That lets a sales leader compare reps on real activity and outcomes, not just gut feel, and spot who needs coaching on a specific disposition versus who is simply not getting enough dials in.
Email reporting covers send volume, open rate, click rate, and bounce rate, plus a complete email history and individual click events. Deliverability signals sit alongside those numbers so you can tell the difference between a message that is not landing and a message that is not resonating, two very different problems with very different fixes.
The activity timeline updates in real time as work happens. Responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made stream in as a single chronological feed, so you are watching the program move rather than waiting for an end-of-day export. It is a live view of your outbound engine, not a photo of it.
Yes. Campaign KPIs combine calls, emails, meetings set, and conversion rate in one place, and the activity timeline interleaves call and email events on a single feed. Because both channels run on the same platform, you never reconcile a dialer report against an email tool. The numbers come from one source.
Yes. The platform is agent-backed, so you can ask in plain language, "how did outbound do this week?", and get campaign KPIs, call totals, and meetings back in seconds, then launch or adjust a campaign from the same conversation. The dashboard is always there when you want to dig; you just never have to hunt for a number again.
Reporting is built into the same platform our US-based SDRs use every day, and clients receive logins so they can watch calls, emails, meetings, and conversion rates in real time. You are never waiting on a weekly slide deck to know how your program is doing.
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