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What is MarTech?

MarTech refers to marketing technology, which includes a wide range of software and tools used by marketers to enhance their campaigns and overall strategies. One popular use of MarTech is list building, where marketers can gather information on potential leads through email sign-ups or surveys. By effectively utilizing MarTech, marketers are able to streamline their processes and improve the effectiveness of their campaigns.

List Building
What are the different types of MarTech?

Marketing technology, or MarTech, can be divided into several different categories. These include:

- Advertising platforms: These are technologies that help you buy, place, and measure advertising. Examples include Google AdWords, Facebook Ads, and DoubleClick.

- Analytics tools: These technologies help you track and analyze your marketing performance. Examples include Google Analytics, Mixpanel, and Kissmetrics.

- Content management systems: These technologies help you create, manage, and publish content. Examples include WordPress, Drupal, and Joomla.

- Email marketing platforms: These technologies help you send emails to your customers and prospects. Examples include MailChimp, Constant Contact, and AWeber.

- Lead generation platforms: These technologies help you capture leads and turn them into customers. Examples include HubSpot, Marketo, and Pardot.

- Social media management tools: These technologies help you manage your social media accounts. Examples include Hootsuite, Sprout Social, and Buffer.

As you can see, there are many different types of MarTech available to businesses today. The key is to find the right tool for your specific needs.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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Consequent to the swift metamorphosis of the commercial landscape on a global scale, the process of conceptualizing, constructing, and launching triumphant marketing campaigns matchlessly underpins the sturdiness of today's marketing paradigm. The enhancement of brand visibility, bolstering sales, and catalyzing a formidable return on marketing expenditure necessitate a meticulously architected c [...]
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From boosting revenue potential to refining your targeted marketing ventures, knowing your Total Addressable Market (TAM) plays a critical role in aligning business objectives. As a linchpin of the B2B list building landscape and creators of strategic sales development solutions, the SalesHive team is uniquely positioned to guide you through the seemingly complex world of TAM. Utilizing our forwa [...]
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An Insightful Introduction Navigating through the intricacies of B2B interactions can be a daunting task. In this convoluted maze, a well-balanced and accurately structured set of outreach lists holds the power to unveil your path to success. At SalesHive, we’ve cultivated a profound proficiency in the art and science of crafting refined outreach lists, thereby empowering businesses to strea [...]
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When it comes to successful conversions, Custom List Building Services in the B2B environment require proficiency and finesse. As a staple of SalesHive since our establishment in 2016 by CEO Brendan Burnett, we have been pioneers in the industry, transforming traditional methods and setting standards in the realm of B2B custom list building services. As we continue to ascend as leaders in the wor [...]

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