A Sales Objection is something that a potential customer says to you that makes you think twice about whether or not they’ll buy your product or service. Sales objections can come in many different forms. For example, a customer might say they don’t have the budget for your product, or they might say they’re not interested in what you’re selling. Sales objections can be frustrating, but it’s important to remember that they’re also a natural part of the sales process. In fact, Sales Objections are actually a good thing! They give you an opportunity to address the customer’s concerns and show them why your product or service is the best solution for their needs.

When salespeople are in the field, they need to be able to anticipate and respond to objections from prospects. By tracking objections, sales teams can identify patterns and common objections that arise. This allows sales reps to be better prepared with responses and solutions. Additionally, objection data can help sales leaders troubleshoot problems in the sales process and make necessary changes. Ultimately, tracking objections can lead to more sales and more closed deals.

Sales objections can broadly be classified into three categories:

1. Price objections

2. Product/service objections

3. Personal objections

Price objections are the most common type of sales objection, and usually occur when the prospect feels that the price of the product or service is too high. Product/service objections usually happen when the prospect is not convinced that the product or service will be able to meet their needs or requirements. Lastly, personal objections often arise when the salesperson comes across as pushy or aggressive.