A CRM system is a software application that helps businesses manage their customer relationships. It provides a central repository for customer data and enables businesses to track and manage interactions with their customers. CRM systems typically include features such as contact management, sales force automation, marketing automation, and customer service management. The term "customer relationship management" was first coined in the early 1990s by two marketing professors at Stanford University. Today, CRM is a popular business buzzword and an essential tool for many companies. Though there are many different types of CRM systems available, they all share the common goal of helping businesses better manage their customer relationships.