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What is a Point of Contact (POC)?

A POC is a designated individual or group that serves as the primary contact for a specific project or topic. In list building, the POC can provide important information such as updates and changes to contact details. Having a designated POC helps streamline communication and ensures that all parties are on the same page. It is important to regularly update and review POC information to ensure accuracy and efficiency in list building efforts.

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What are the different types of Point of Contacts (POC)?

There are three main types of POC: phone, email, and physical (face-to-face). Each has its own advantages and disadvantages, so it's important to choose the right one for your needs.

Phone POCs are great for getting immediate responses, but can be intrusive if someone is not expecting a call. Email POCs are less intrusive, but can often get lost in someone's inbox. Physical POCs are the most personal, but can be logistically difficult to coordinate.

When choosing a POC, consider your audience and what will work best for them. If you're not sure, err on the side of less intrusion (email) and make sure to follow up if you don't hear back.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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Consequent to the swift metamorphosis of the commercial landscape on a global scale, the process of conceptualizing, constructing, and launching triumphant marketing campaigns matchlessly underpins the sturdiness of today's marketing paradigm. The enhancement of brand visibility, bolstering sales, and catalyzing a formidable return on marketing expenditure necessitate a meticulously architected c [...]
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From boosting revenue potential to refining your targeted marketing ventures, knowing your Total Addressable Market (TAM) plays a critical role in aligning business objectives. As a linchpin of the B2B list building landscape and creators of strategic sales development solutions, the SalesHive team is uniquely positioned to guide you through the seemingly complex world of TAM. Utilizing our forwa [...]
Using the Power Play of Targeted Lists to Manage Your B2B Outreach
An Insightful Introduction Navigating through the intricacies of B2B interactions can be a daunting task. In this convoluted maze, a well-balanced and accurately structured set of outreach lists holds the power to unveil your path to success. At SalesHive, we’ve cultivated a profound proficiency in the art and science of crafting refined outreach lists, thereby empowering businesses to strea [...]
Traversing B2B Markets with Custom List Building Services
When it comes to successful conversions, Custom List Building Services in the B2B environment require proficiency and finesse. As a staple of SalesHive since our establishment in 2016 by CEO Brendan Burnett, we have been pioneers in the industry, transforming traditional methods and setting standards in the realm of B2B custom list building services. As we continue to ascend as leaders in the wor [...]

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