A Sales Trigger Event is a significant event that causes a potential customer to become ready and willing to buy a product or service. Sales Trigger Events usually occur when the potential customer experiences some sort of problem or need that your product or service can solve.
1. Determine a specific target audience, based on their pain points and what solutions your company can offer.
2. Make sure to have clear goals and objectives, such as generating leads or increasing brand awareness.
3. Plan an engaging agenda that includes interactive elements, like demonstrations or panel discussions.
4. Utilize social media and email marketing to promote and garner interest.
5. Follow up by providing additional resources and information, as well as offering opportunities for further engagement with your company.
There are four main types of sales trigger events:
1. Major life changes
2. Problem recognition
3. Positive referrals
4. Negative experiences with competitors
Major life changes, such as starting a new job, having a baby, or getting married, can often be the catalyst for someone to start using your product or service. This is because they may suddenly have a need for what you're selling that they didn't have before. For example, someone who's just gotten married may start using your online grocery delivery service because they now have to cook for two people instead of one.
Problem recognition occurs when a potential customer realizes that they have a need or want that your product or service can address. For example, if you sell car insurance and someone gets into an accident, they'll suddenly realize that they need insurance.
Positive referrals happen when someone hears about your product or service from a friend or family member and decides to try it out. This is often the most effective type of sales trigger event, as people are more likely to trust a recommendation from someone they know and trust.
Negative experiences with competitors can also be a powerful sales trigger event. If someone is unhappy with the product or service they're currently using, they'll be more open to trying something new. For example, if someone is constantly having problems with their current internet service provider, they may be more likely to switch to a new one.
Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.
We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.
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