What is Sales Deck?

A sales deck is a presentation that salespeople use to sell products or services to potential customers. A typical sales deck includes slides with information about the product or service, the company, the market, and the competition. Salespeople use sales decks to persuade potential customers to buy their products or services. The term "sales deck" can also refer to the software that salespeople use to create presentations, such as PowerPoint or Keynote. Sales decks are often created using templates so that they can be easily customized for each customer.

Some of the benefits of using a sales deck include:

1. Increased clarity – A sales deck can help to clarify your offer by highlighting its key features and benefits. This can be especially helpful when selling to busy decision-makers who may not have the time to read through a lengthy proposal.

2. Improved visuals – A well-designed sales deck will include engaging visuals that help to bring your offer to life. This can make it more memorable for your audience and increase the likelihood of them taking action.

3. Greater flexibility – A sales deck can be easily customized to suit the needs of each individual client. This allows you to tailor your pitch and better address their specific requirements.

4. Enhanced credibility – A sales deck can help to establish your company as a credible and professional organization. This can increase the likelihood of clients doing business with you in the future.

5. Increased sales – Ultimately, the goal of using a sales deck is to increase your chances of closing a deal. By clearly outlining the value of your offer, you can increase the likelihood that potential clients will say yes to your proposal.

Sales decks come in all shapes and sizes, but there are really only three types: the feature deck, the benefits deck, and the solution deck.

The feature deck is all about what your product or service can do. It's a laundry list of features and functionality, designed to show off everything your company has to offer.

The benefits deck is focused on how those features will help the customer achieve their goals. It's less about what your product can do, and more about what it can do for the customer.

The solution deck is similar to the benefits deck, but takes it one step further. Rather than just focusing on how your product can help the customer, it actually proposes a specific solution to a problem they're facing.