Get Started

With SalesHive

For other inquires, please email carly@saleshive.com
We've Set 91,543 B2B Sales Meetings.
close (x)
Services
Platform
About

What is Middle Of The Funnel (MOFU)?

Middle of the funnel (MOFU) is the stage in the marketing and sales process where prospects are starting to become aware of their problem or need and are actively researching solutions. At this point, they have already moved from the top of the funnel (TOFU), where they were first becoming aware of their problem, to the middle of the funnel (MOFU), where they are actively researching solutions. The content you create at this stage should be designed to help them learn more about their problem and the possible solutions, so that they can make an informed decision about which solution is right for them.

Sales Development
What are some tips for the Middle Of The Funnel (MOFU)?

1. Keep the content relevant to your buyer persona and their journey.

2. Write copy that speaks to the pain points and needs of your persona.

3. Use compelling calls-to-action (CTAs) to encourage your persona to take action.

4. Create valuable content offers, such as ebooks, guides, and webinars, to move your persona further down the funnel.

5. Use lead nurturing tactics, such as email marketing and retargeting ads, to keep your persona engaged.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More  Terms

 Blog Posts

Key Roles, Responsibilities, Strategies, and Services of B2B Marketing Consultants
If you find yourself, now more than ever, asking questions like: 'How do I generate more leads and drive more investment for my business?' or 'How do I show the value of my product and increase my marketing ROI?' then you need to seek the help of B2B marketing consultants ASAP. In this article, we discuss in great detail the types of services B2B marketing consultants offer, the strategies the [...]
Ahead of the Curve: B2B Sales in 2024 Utilizing SalesHive's Technology and Strategy
Executive Summary Usher in the year 2024 by seizing the power of a proactive sales strategy, fueled by the keen insights and forward-thinking capabilities SalesHive provides. At SalesHive, our in-depth industry knowledge and ultra-modern technology combine to create a compelling roadmap that navigates your sales initiatives for 2024. As a driving force in B2B sales, we have consistently pushed [...]
Charting the Course to Turbocharge Your Sales in 2024 by Harnessing the Prowess of SalesHive's Expertise
Ensuring a superior ROI and strategizing to propel sales into the stratosphere are monumental pillars that underpin the tremendous success of hyper-growth businesses in today's fast-paced and highly volatile business world. As we inch ever closer to the dawn of a new year, there's no better time to reassess and recalibrate your sales strategy to align it with the rapidly evolving industry trends [...]
Sales With CRM Systems: Unveiling The Secret Sauce Behind Better Meetings
It is no longer a secret that succeeding in the highly competitive and dynamic universe of sales demands remarkable tenacity and perpetual innovation. Businesses must tirelessly revamp their strategies to maintain their relevance and visibility amidst the clamor of international competition. At the very heart of these strategies, lies an essential game-changer - a proficient, innovative, and adap [...]
Harnessing Potential: Discover the Advantage in Outsourcing Lead Generation
In an ever-evolving global marketplace, businesses consistently seek the upper hand, especially within the competitive domain of lead generation. To unearth potential strategies destined to impact the business positively, organizations often contemplate outsourcing their lead generation tasks. A lifeline amid the choppy waves of uncertainty emerges in the form of outsource lead generation compani [...]
In the New Digital Era, Fortify Your Business with SalesHive's Cutting-Edge Sales CRM Solution
The dawn of the digital age has sparked profound changes across various facets of operational business models, with sales operations being no exception. In an era where we are locked in fierce competition, possessing an effective CRM platform has evolved from being a luxury to an absolute business imperative. If you're on an exploration trail for an all-inclusive, path-breaking CRM solution desig [...]

Loading...

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
 
Prospect Title
 
Meeting Source
 

AI Email Customization

Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
magic-wandenvelopepicturephonewheelchairlinkchevron-down