Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
Revolutionizing B2B Email Marketing: Achieving Better Email Outreach
B2B email is still a workhorse: recent benchmarks show marketing emails driving ~20% opens, 3.2% CTR, and ROIs of $38–$46...
Elevating B2B Marketing Through AI Email Outreach: SalesHive Paving the Path
AI email outreach is quietly becoming the backbone of modern B2B marketing, with 87% of AI-adopting businesses applying it to...
Transforming Business Interactions with AI Email: An In-Depth Perspective on SalesHive’s Frontier Strategies
AI email is fundamentally changing how B2B teams run outbound, shifting from manual, template-heavy outreach to hyper-personalized, data-driven conversations at...
Maximizing the Impact of a Calculated Email Cadence for World-class Marketing Campaigns
Email is still one of the highest-ROI channels in B2B, generating an estimated 36–42 dollars for every dollar spent, but...
Decoding the ‘Cold Calling vs Email’ Dilemma: A Deep Dive into SalesHive’s Proven B2B Sales Strategy
Cold calling vs email isn’t a religious war; it’s a math problem. Recent benchmarks show cold calls convert to meetings...
Boosting Cold Email Engagement – Comprehensive Techniques for Converting Leads to Meetings
Cold email is still the backbone of B2B outbound, but 2025 benchmarks show average cold campaigns converting to booked meetings...
Maximizing Cold Email Impact with Artificial Intelligence at the Helm: A SalesHive Perspective
Cold email is still one of the highest-ROI outbound channels, with many B2B campaigns generating $36–$42 for every $1 spent...
Revolutionizing B2B Sales: The Superiority of AI Tools for Cold Calling and Cold Emailing
AI isn’t here to replace your SDRs; it’s here to make them dangerous. With roughly 81% of sales teams already...
The Vital Role of a Campaign Sales Strategist in Elevating Cold Calling and Email Campaigns
In a world where average cold-call success hovers around 2.3% and B2B cold email replies sit near 3–5%, simply pushing...
Enhancing B2B Outreach: Combining the Power of Cold Calling and Email for Maximum Effectiveness
Modern buyers are drowning in outreach, and cold email alone is no longer enough. Average B2B cold email reply rates...
Uniting the Forces of Email and Cold Calling in Outreach Campaigns
Email and cold calling are still the workhorses of B2B outbound—but the real lift comes when you intentionally combine them...
Outsourcing a B2B Email Marketing Agency – The Ultimate Guide
B2B email is still a pipeline machine, with average ROI estimates of $36–$42 for every $1 spent. This guide walks...
7 Benefits of B2B Direct Mail Prospecting
Direct mail is quietly becoming one of the most effective channels in modern B2B prospecting. With average response rates around...
Which Sales Prospecting Tools Are Best?
With reps using an average of 10 tools and spending barely a third of their time selling, most B2B sales...
How to Calculate Email Marketing ROI
Email marketing remains one of the highest-ROI channels in B2B, returning roughly $36–$42 for every $1 invested, yet more than...
10 Best Tactics for Email Outreach Campaigns
Email is still the workhorse of B2B outbound, with realistic cold outreach open rates in the 15–25% range and best-in-class...
Tips For Email Marketing Campaigns That Get Read
B2B buyers are drowning in email, and the average B2B open rate is only about 15%, so your campaigns need...
10 Benefits of Using B2B Email Marketing Services
In a world where 73% of B2B buyers prefer vendors to reach out via email, getting your outbound program right...