B2B Direct is a sales approach where businesses market and sell their products directly to other businesses. This approach typically involves developing relationships with potential buyers, understanding their needs, and presenting solutions through direct communication channels such as face-to-face meetings or phone calls. Some companies choose to build internal teams or they hire a b2b sales agency.

B2B Direct can take many different forms, but the three most common are email marketing, online advertising, and telemarketing. While each has its own unique benefits and drawbacks, all three are effective ways to reach out to potential customers and generate leads.

Email marketing is one of the most efficient and cost-effective forms of B2B direct marketing. It allows you to reach a large number of people with a personalized message at a relatively low cost. However, email marketing can be difficult to execute effectively if you don't have a good list of targeted prospects.

Online advertising is another popular form of B2B direct marketing. Online ads can be very effective in reaching your target audience, but they can also be very expensive.

Telemarketing is a more personal form of B2B direct marketing that can be very effective in building relationships with potential customers. However, it can also be very costly and time-consuming.