Account-based selling is a sales method in which businesses focus their resources on selling to a specific type of customer, known as an "account." Account-based selling typically involves creating customised sales and marketing plans for each target account. This means that businesses need to have a good understanding of their target customers' needs and objectives.
The key benefits of account-based selling are that it can help businesses to:
- Win more business from existing accounts
- Increase customer lifetime value (CLV)
- Grow revenue faster