What is a Fractional CMO?

A fractional CMO is a Chief Marketing Officer who works on a part-time or contract basis. This can be an appealing option for small businesses that cannot afford to hire a full-time CMO, or for larger companies that only need someone to fill the role on a temporary basis. Fractional CMOs can provide a wide range of services, from developing marketing strategy and plans to implementing campaigns and initiatives. They may also be responsible for managing a team of marketing professionals, overseeing research and analytics, and monitoring results to ensure that objectives are being met.

Fractional CMOs can provide a number of benefits to businesses, including:

- Increased focus on marketing: A Fractional CMO can help you to develop and implement a comprehensive marketing strategy, ensuring that all of your marketing efforts are working together towards common goals. This can lead to improved ROI and greater success for your business.

- Cost savings: Hiring a Fractional CMO can be more cost-effective than hiring a full-time Chief Marketing Officer, especially for small to medium businesses. This is because you only pay for the hours that you need, and you don’t have the same overhead costs associated with a full-time employee.

- Access to top talent: When you hire a Fractional CMO, you get access to the same level of talent and experience that you would expect from a full-time Chief Marketing Officer, without having to pay for a full-time salary. This means that you can get the benefit of a top marketing executive without breaking the bank.

- Flexibility: A Fractional CMO can be a great option for businesses that need increased marketing support on a temporary basis, or that want to test out the benefits of having a Chief Marketing Officer before making a long-term commitment. This flexibility can be particularly helpful for small businesses or startups that are still figuring out their exact needs.

There are three primary types of fractional CMOs:

1. The Entrepreneurial CMO: This type of fractional CMO is typically brought in to help a small business or startup with their marketing efforts. They are usually very hands-on and wear many hats, from social media manager to email marketer to website developer.

2. The Strategic CMO: A strategic CMO is brought in to help businesses with more established marketing departments to develop and execute a long-term marketing strategy. They are often experienced in multiple aspects of marketing, from brand development to lead generation to demand creation.

3. The Tactical CMO: A tactical CMO is usually brought in to help businesses with very specific marketing needs, such as a website redesign or a social media campaign. They are often experts in a particular area of marketing, such as online marketing or public relations.

The meaning of CMO is "chief marketing officer." This is the person in a company who is responsible for all aspects of marketing, including advertising, product development, market research, and public relations.

A fractional CMO can make a lot or a little depending on their level of experience, the size of the company they are working for, and the industry the company is in. In general, a fractional CMO can expect to make anywhere from $50,000 to $200,000 per year.