What is a Fractional CRO?

Fractional CRO is a term used to describe the process of allocating a company's resources towards optimizing their conversion rate. This can be done in a number of ways, but often includes hiring an outside consultancy or specialist to help assess and improve the conversion rate. The main goal of fractional CRO is to increase the number of conversions (sales, sign-ups, etc.) without increasing the overall marketing budget. This is done by focusing on improving the conversion rate – that is, the percentage of visitors to a website that take the desired action.

A Fractional Chief Revenue Officer can help you to:

1. Develop and implement revenue growth strategies

2. Create and manage budgets

3. Oversee sales, marketing, and customer success teams

4. Analyze data to identify trends and areas of opportunity

5. Improve processes and systems to drive efficiencies and optimize results

6. Hire, train, and manage staff

7. Negotiate contracts and partnerships

8. Develop relationships with key customers and partners

9. Drive growth through innovation and new product development

There are several different types of fractional CROs, each with their own strengths and weaknesses. The most common types are generalists, specialists, and turnarounds.

Generalists are well-rounded executives who have a deep understanding of all aspects of the revenue cycle. They are often able to identify growth opportunities that other members of the executive team may not be aware of. However, they may not have the in-depth knowledge of a particular area that a specialist has.

Specialists are executives who have deep knowledge in a specific area of the revenue cycle. They are often brought in to help an organization grow in a particular area, such as sales or marketing. However, they may not have the broad understanding of the entire revenue cycle that a generalist has.

Turnarounds are executives who are brought in when an organization is struggling to grow its top line. They often have a deep understanding of the revenue cycle and are able to quickly identify areas that need improvement. However, they may not have the same long-term vision for the organization as a generalist or specialist.

A fractional CRO helps companies increase their conversion rates by optimizing their websites and digital marketing campaigns. They work with businesses to understand their goals, target audiences, and what type of conversions they want to achieve. Then, they create custom strategies to improve the chances of website visitors taking the desired action. This may involve A/B testing, user experience optimization, or other types of analysis and experimentation. Ultimately, fractional CROs help businesses get more value from their online presence.

CROs typically get paid a commission for every successful conversion they generate. The amount of the commission varies depending on the company, the product, and the specific arrangement between the CRO and the company. In some cases, CROs may also receive a bonus for generating a high volume of conversions.