Outsourcing your business development can be a great way to save time and money. But what exactly is outsourced business development? Essentially, it is the process of hiring someone else to handle all or part of your company's sales and marketing efforts. This can include everything from lead generation to appointment setting and even closing deals. There are a number of advantages to outsourcing your business development. Perhaps the most obvious is that it frees up your time to focus on other aspects of running your business. It can also be a cost-effective way to grow your company, since you only pay for the services you need and not the overhead of maintaining a full-time sales staff.