List building refers to the process of actively collecting and maintaining a list of contacts for marketing purposes. This can include email addresses, physical addresses, or phone numbers. By having a list of targeted contacts, businesses can effectively reach their audience and drive sales. There are various ways to build a list, including through website opt-ins, in-person events, online surveys, and purchasing lists from third parties.

There are different types of list building, and each has its own advantages and disadvantages. The most common types of list building are solo ads, joint ventures, and affiliate marketing.

Solo ads are a great way to build a list quickly. However, they can be expensive, and you need to be careful about the quality of the leads you buy.

Joint ventures are another great way to build a list. You can find partners in your niche who have lists of their own, and offer to promote their products to your list in exchange for a percentage of the sales.

Affiliate marketing is a great way to build a list without having to spend any money upfront. You simply sign up as an affiliate for products that you think your list will be interested in, and promote them to your list. When someone on your list buys the product, you earn a commission.