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Performance

Review website traffic, search visibility, social activity and advertising on a website's Performance tab in Websites.

Updated Nov 8, 2026 6 steps 9 questions answeredOpen this page in the platform
On this page

Overview

Performance now lives inside each website. Open Agents, Websites, then open a website (it starts on Performance, Overview), or the Existing website row for a site hosted elsewhere. Choose Overview, SEO, Social or Advertising under Performance in the website's sidebar. Old Performance links, including this address, open Performance in the website that matches your Connectors website. Reporting requires Inbound access. Connections opens setup. If you're signed in but your account can't open the selected client, the page now says "You don't have access to this client's performance." instead of sending you to the login page. Choose a client you work with in the client switcher, or ask your SalesHive team for access. SalesHive team members can open a client here when they have access to the Platform Agents page or are that client's Strategist.

How to use this page

  1. Check website traffic

    Choose Overview. If needed, select Connect Google Analytics, choose a Google account and Analytics property in the dialog, then select Open report. For a loaded report, choose 7, 28 or 90 days. Review Visitors, Visits, Engagement rate and Key events. The Analytics period includes today, which may be incomplete; key events are not necessarily unique leads or sales. When a client user starts the Google reporting sign-in offered here, SalesHive notifies the assigned strategist in Slack when it starts and when it returns a connection result. Staff connecting accounts or using Login as client do not trigger these notices. Review the saved account and report selection separately.

  2. Compare traffic sources and pages

    Use Traffic by page to search page paths, sort by Page or Page views, and move through 20 rows at a time with Previous and Next. On a phone or narrow window, Overview shows metrics with their definitions below and page traffic as compact rows with labeled Page views and Key events totals and a View page link when available. The Analytics report includes up to 50 pages. Traffic acquisition ranks channels by visits; Daily traffic shows visits, visitors and key events by date. Manage connection opens Analytics setup in Connectors. Retry report retries a failed report.

  3. Review SEO and keyword trends

    Open SEO. Search visibility compares estimates with the previous collection. Below it, the report has five tabs: Pages & keywords, Opportunities, Rankings, Search queries and History, and only the selected tab shows. In Pages & keywords, search pages or keywords and filter All pages, Ranking opportunities or Declining keywords. Select a page to expand its sampled keywords, positions, movement, monthly searches and difficulty. Sort keywords by position, search volume or difficulty. Opportunities lists sampled positions 4 to 20; Rankings shows ranking distribution and movement; History compares saved collections. Check the snapshot date and status messages before using the results.

  4. Compare actual Google search results

    In SEO, choose 7, 28 or 90 days. The page table combines available Analytics views and key events with Search Console clicks and impressions. Google search performance shows clicks, impressions, click-through rate, average position and queries ranked by clicks. Search Console includes the full selected 7, 28 or 90 Pacific calendar days, ending two days before the current Pacific date while Google processes recent data; limited, privacy-filtered rows may not add up to report totals. Use Connect Search Console when needed.

  5. Set SEO collection preferences

    In SEO, when a website is confirmed, expand Reporting settings. If you can manage company connectors, choose Collect SEO reports, Weekly or Daily refresh, and 1 to 100 maximum keywords. Select Save reporting settings. The next scheduled check uses these settings. Collection depends on SalesHive configuration and the remaining monthly allowance; opening the page does not start a paid pull.

  6. Review social activity and advertising

    Social shows connected accounts and recent posts in tables. Use Manage social connections for setup. Test post opens a composer; Publish now sends a real post. In Advertising, choose 7, 28 or 90 days. Google Ads summary shows spend, impressions, clicks and conversions. OpenAI Ads summary shows spend, impressions, clicks and cost per click, with the account name, dates and currency. Each provider has its own campaigns table ranked by spend. Google Ads conversions use that account's definitions. OpenAI Ads dates use the ad account's time zone and include today, which may be incomplete. In Advertising connections, check Google Ads, OpenAI Ads campaigns and OpenAI Ads measurement separately. Use the connection link for setup. If one report fails, use its Reconnect link; the other provider's report can still appear.

What the buttons do

Overview / SEO / Social / Advertising
Under Performance in the website's sidebar, switches the report. On a narrow window or phone, choose it from the section menu.
Connections
Opens the workspace Connectors hub.
7 days / 28 days / 90 days
Changes the current report period. Overall performance includes today. Search Console counts the full selected number of Pacific calendar days, ending two days before the current Pacific date.
Connect Google Analytics / Connect Search Console / Retry report
Opens Google setup in a dialog, or retries a failed traffic report. Reconnect labels appear after a report load failure; Close dismisses the dialog.
Search pages or keywords / All pages / Ranking opportunities / Declining keywords
Finds pages in the collected report. SEO adds keyword search and filters for positions 4 to 20 or worsening matched positions.
Page / Page views / Search clicks / Sampled keywords
Sorts the page table; select the same heading again to reverse direction. Search clicks and Sampled keywords appear in SEO. Missing measurements stay last.
Previous / Next / View page
Moves through the page table or opens the website page. In SEO, expand a page to see its View page link and keyword sort menu.
Pages & keywords / Opportunities / Rankings / Search queries / History
Tabs inside the SEO report. Each shows one part of the report. The browser Back button returns to the previous tab, and the arrow keys move between tabs.
Manage connection / Manage social connections
Opens the matching Connectors category for connection changes.
Open SEO report
On Overview, opens the same website's SEO report.
Reporting settings / Save reporting settings
Reviews and saves SEO collection preferences when authorized.
Preview newsletter audience
Opens Newsletter audience to check who qualifies for marketing email and why contacts are excluded, when your role and Contacts and Deals access allow it.
Connect advertising / Connect Google Ads / Connect OpenAI Ads / Connect measurement / Reconnect Google Ads / Reconnect OpenAI Ads
Opens Connectors, Advertising for the indicated setup or failed report. Manage connection opens the same category for an existing connection.

Common questions

Why does a website show Connect website instead of reports?
Reports belong to the one website address set in Connectors. A hosted website shows them only when its address matches that one; a leading www is ignored. Select Connect website to set or change the address.
Are SEO estimates the same as Analytics visits?
No. SEO snapshots are provider estimates from the US search database. Analytics measures visits through your website tracking. Search Console reports Google search activity. Keep their periods and definitions separate.
Does a missing keyword mean it was lost?
No. SEO reports contain a changing sample, not a fixed or complete keyword list. Movement compares the same keyword and page URL in both snapshots; a positive movement means an improved rank. Missing reports and unavailable values are not zero results.
Why is SEO collection waiting?
The page identifies missing setup, a changed website, paused collection, an exhausted allowance, stale data or a failed or unconfirmed collection. Confirm a changed website in Reporting settings. Existing reports remain available when collection stops.
Where do I edit website content?
Open Agents, Websites, open a website and choose Content, Pages, Landing Pages, Blog, Glossary, Page SEO or Media under Content in its sidebar, or describe the change in Chat. Use Connectors, Website for an existing website provider. Use Tools, Landing Pages for the campaign landing-page tool.
Where did the Keywords tab go?
Keywords are now inside SEO. On the Pages & keywords tab, expand a row in Traffic by page to inspect its keywords. Keywords without a matched page keeps rows whose URL is missing or does not match the confirmed website; search or sort that separate table. Old Keywords links open SEO.
How are pages ranked when Analytics is unavailable?
The table starts with measured page views when Analytics loads, Google search clicks when only Search Console loads, or alphabetical paths when neither loads. Page views cover all traffic sources; search clicks cover Google organic search. Missing measurements are not zero.
Why is OpenAI Ads measurement connected but no campaign report appears?
Campaign reporting needs the separate OpenAI advertising management connection in Connectors, Advertising. A saved pixel and Conversions API key alone do not provide campaign delivery totals.
Why might OpenAI Ads totals be incomplete or cost per click be unavailable?
The campaigns section warns when the reporting limit leaves more data unreturned. Today can also be incomplete. Cost per click is spend divided by clicks and is unavailable when no clicks are returned.
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