Email Domain Setup

Because Marketers Are Not Network Engineers

Buying a domain is easy. Unfortunately, setting the domain up to be able to send high volumes of emails without getting flagged by spam filters is not. Our email operations experts can purchase and set the domains up with all of the correct certificates and records to make sure that when emails start to go out, you’re not fighting an uphill battle with deliverability from the start.

Industry Best Practices

Email Authentication

For all of our client email domains, we set up and optimize authentication and monitoring using DNS recording for SPF, DKIM, and DMARC.

Secondary Domains

We never recommend setting up your prospecting on your main company domain as it puts it at risk of being marked as spam. We set up similar branded domains.

Our Email Domain Setup Process

Purchase Secondary Domains

To diversify your email volume and risk of being marked as spam, we recommend purchasing up to 5 email domains per client. We recommend using domains similar to your main customer-facing domain.

Setup SPF, DKIM And DMARC Records

Not everyone is a DNS record specialist, but we are. We set up and review all of your domains authentication records including your SPF, DKIM, and DMARC records for all of your secondary domains.

Warm Up Domains Before Outreach

All new domains need to be warmed up before sending out volume. We warm up your secondary email domains by sending to email accounts that we own and manually responding to them for 2-3 weeks.

Key Aspects of Authentication

DSPF

SPF allows senders to define which IP addresses are allowed to send mail for a particular domain. This is the first method of testing email authenticity.

DKIM

DKIM provides a digital signature that verifies that an email message was not faked or altered. This is the second method of testing email authenticity.