Cold email marketing is the process of emailing potential customers or clients who have not expressed interest in your product or service. It is a form of direct marketing that allows businesses to reach out to new and existing customers without the need for traditional advertising channels like television, radio, or print media. The goal of cold email marketing is to generate leads and eventually convert them into paying customers. To do this, businesses must create a list of email addresses belonging to potential customers, and then send out mass emails with the hope that some of them will take action.