Email openers are the first few lines of an email message. They're what get your email recipients to actually read what you have to say. So, it's important that email openers are interesting, catchy, and relevant to the rest of the email. There are a few different types of email openers that you can use, and which one you choose will depend on your goals for the email. For example, if you're trying to build rapport with your recipient, you might use a friendly opener. Or, if you're trying to make a strong impression, you might use a more formal opener. No matter what type of email opener you choose, there are a few things that all effective email openers have in common. They're all short, they all get to the point, and they all set up the rest of the email in a way that's interesting and easy to read.