The Business Development Manager is responsible for generating new business opportunities and leads, as well as developing and maintaining relationships with potential and current clients. They play a pivotal role in the growth of a company by identifying new areas for business expansion and pursuing them diligently. The Business Development Manager must be an excellent communicator, both verbally and written, in order to persuasively pitch the company’s products or services to potential customers. They must also be highly organized and have strong negotiation skills in order to close deals effectively. In addition, they should have a good understanding of their company’s products or services, as well as the market trends in their industry.