What is Whale Hunting?

Whale hunting in sales refers to the practice of targeting large, high-value potential customers. These "whales" offer the potential for significant revenue and can often have a major impact on a company's bottom line. It is important for sales teams to balance their efforts between smaller accounts and whale hunting. While it can be tempting to focus solely on these large deals, neglecting smaller accounts can lead to missed opportunities and an uneven sales pipeline.

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What are the benefits of Whale Hunting?

Some potential benefits of implementing a whale hunting strategy in sales include identifying and targeting high-value accounts, streamlining the sales process by focusing on larger deals, and potentially increasing revenue. Additionally, strategic whale hunting can help sales teams prioritize their efforts and allocate resources effectively.

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