What is a B2B Lead Generation Agency?

A lead generation agency is a company that specializes in generating leads for businesses. The agency will use various marketing techniques to generate interest in a business, and then capture contact information from individuals who are interested in the business. The lead generation agency will then sell these leads to the business.

Lead Generation
What are some tips for hiring a B2B Lead Generation Agency?

1. Determine your specific needs and goals for the project.

2. Research potential agencies and review their past successes and case studies.

3. Communicate clearly with the agency about budget and timeline expectations.

4. Request references or testimonials from previous clients to gauge quality of work and satisfaction levels.

5. Regularly check in with the agency during the project to ensure progress is being made towards meeting your goals.

What are the benefits of hiring a B2B Lead Generation Agency?

There are many benefits to hiring a B2B lead generation agency, including:

- Increased sales: A good agency will have a proven track record in generating leads and converting them into sales. This can give your business a significant boost in revenue.

- Access to specialist knowledge and skills: An agency will have a team of experts with specialist knowledge and skills in lead generation. This can be extremely valuable for businesses who don’t have the in-house expertise or resources to generate leads effectively.

- More efficient use of time and resources: Hiring an agency frees up your time and resources so you can focus on other areas of your business. It also allows you to take advantage of their economies of scale, which can result in significant cost savings.

- Better quality leads: A good agency will have access to the latest tools and techniques for generating high-quality leads. This can save you a lot of time and money by ensuring that you’re only pursuing sales-ready leads.

What are the different types of B2B Lead Generation Agencies?

There are three main types of B2B lead generation agencies:

1. Inbound marketing agencies: Inbound marketing agencies focus on generating leads through content marketing and SEO strategies. They attract potential customers to your website or blog through helpful, informative articles and then use lead capture forms to convert them into leads.

2. Outbound marketing agencies: Outbound marketing agencies use more traditional marketing tactics to generate leads. This can include cold-calling, direct mail, and email marketing campaigns.

3. Lead generation companies: Lead generation companies are a mix of inbound and outbound strategies. They will use a combination of content marketing, SEO, and other lead generation tactics to generate leads for your business.

What should I pay for lead generation?

There is no one answer to this question as the cost of lead generation will vary depending on a number of factors, including the type and size of your business, your industry, your target market, and the methods you use to generate leads. However, there are some general guidelines you can follow to help you determine how much to budget for lead generation. The exact percentage will vary depending on your specific circumstances, but typically lead generation will make up 5-15% of your total marketing budget.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Lead Generation Terms

Account Executive (AE)
Account-Based Advertising
Account-Based Marketing
Account-Based Reporting
Account-Based Selling
Advertising Budget
Advertising Spend
Appointment Setting
Appointment Setting Company
B2B Direct
B2B Direct Mail
B2B Direct Mail Marketing
B2B Direct Marketing
B2B Lead Generation
B2B Lead Generation Agency
B2B Lead Generation Company
Best B2B Direct Mail Campaigns
Bottom Of The Funnel (BOFU)
Business Development Manager
Business To Business Direct Mail
Cold Calling Lead Generation
Cold Email Lead Generation Agency
Content Marketing
Conversion Path
Conversion Rate Optimization
Corporate Gifting
Corporate Gifting Policy
Cost-Per-Click (CPC)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Customer Relationship Management (CRM)
Deal Source
Demand Generation
Direct Mail
Direct Mail Agency
Direct Mail Companies
Direct Mail Follow Cadence
Direct Mail Marketing
Direct Mail Marketing Companies
Direct Mail Prospecting
Direct Marketing
Direct Marketing B2B
Direct Sales
Direct Sales Outsourcing
Discovery Call
Display Advertising
Email Cadences
Event Marketing
Exit Intent Popup
Growth Hacking
Guerilla Marketing
Hand Raising
Inbound Lead Generation
Inbound Marketing
Inbound Qualification
Inside Sales
Landing Page
Lead Generation
Lead Generation Agency
Lead Generation Company
Lead Generation Services
Lead Score
Lead Scoring
Lead Source
Lifetime Value (LTV)
LinkedIn Automation
LinkedIn Automation Platform
LinkedIn Marketing
Marketing Automation Platform
Marketing Budget
Marketing Channel
Marketing Investment
Marketing Qualified Lead (MQL)
Marketing Return
Meeting Setting
Meeting Setting Company
Multi-Channel Lead Generation
Multi-Channel Marketing
Multivariate Testing
Objection Handling
Outbound Lead Generation
Outbound Lead Generation Agency
Outbound Marketing
Outbound Sales
Pay Per Appointment Lead Generation
Pay Per Meeting
Performance Plan
Pipeline Management
Positioning Statement
Problem Statement
Product Demo
Product Marketing
Product Messaging
Qualifying Question
Return on Investment (ROI)
Return on Marketing Spend
Revenue Sharing
Sales Cadence
Sales Consultant
Sales Development
Sales Enablement
Sales Executive
Sales Forecasting
Sales Operations
Sales Pipeline
Sales Prospecting
Sales Qualified Lead (SQL)
SDR Lead Generation
Social Selling
Unqualified Lead
UTM Tracking Link
Value Chain
Value Proposition
Video Marketing
Whale Hunting

Lead Generation Blog Posts

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A lead generation strategy is a process or technique used to generate new leads for a business. This can be done through various tactics, such as online advertising, cold calling, content marketing, and many others.There are numerous lead generation agencies out there, but not all of them are created equal. In order to create a […]

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A lead generation funnel is a developed process or system developed by website lead generation services that helps businesses collect customer information. This customer information can then be used to generate leads, which are potential customers for the business.The lead generation funnel typically starts with a form on a website or landing page. Visitors to […]

A Complex Definition: The Lead Generation Process

Defining Lead GenerationLead generation is the process of capturing interest in a product or service to encourage leads, or prospective customers, to convert into sales. The generation of leads typically happens through marketing campaigns that aim to attract attention and draw prospects into your sales funnel. Once a lead enters your funnel, you then need […]

Putting Together The Lead Generation Puzzle

The process of lead generation is quite simple. It involves generating interest among potential customers in your product or service and then converting that interest into a sales lead. The key to successful lead generation is to target the right audience with the right message.There are a number of ways to generate leads, but the […]


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