SDR lead generation is the process of a sales development representative identifying, qualifying, and generating leads for sales teams through various tactics, such as cold outreach and inbound marketing. This process can help sales teams prioritize their efforts and focus on high-quality leads that are more likely to convert into customers.
1. Research your leads thoroughly before reaching out to them. Knowing as much as you can about your potential customer will help you tailor your pitch and increase the chances of making a sale.
2. Make sure your leads are qualified before contact them. There’s no point in wasting time trying to sell to someone who isn’t interested in your product or services.
3. Keep your sales pitch short and to the point. No one wants to be bombarded with a long sales spiel, so make sure you get straight to the point.
4. Be persistent with your follow-ups. It’s often said that it takes 7-12 touchpoints before a sale is made, so don’t give up after one phone call or email.
5. Always be professional. Whether you’re communicating via phone, email, or social media, it’s important to remember that you’re representing your company. Be polite and respectful at all times.
SDR lead generation allows for targeted outreach, efficient follow up, and the ability to track and measure success. It also enables sales teams to prioritize their time by focusing on qualified leads. In addition, SDR lead generation can save your company resources by reducing reliance on traditional marketing methods such as cold calling and trade shows.
Broadly speaking, there are two types of SDR lead generation: inbound and outbound. Inbound lead generation is when prospects reach out to you, usually through your website or blog. Outbound lead generation is when you actively seek out prospects, usually through cold emailing or cold calling.
Inbound lead generation is generally considered to be more effective, because it's less intrusive and more targeted. However, outbound lead generation can still be successful if done correctly.
When it comes to SDR lead generation, there are a few key things to keep in mind:
1. Quality over quantity: It's better to have a few high-quality leads than a bunch of low-quality ones.
2. Personalization is key: Make sure your message is tailored to the specific needs of your prospect.
3. Be patient: Don't expect results overnight. Building relationships takes time, so don't give up too easily.
4. Test and measure: Try different approaches and see what works best for you.
Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.
We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.
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