What is Product Demo?

A product demo is a presentation or demonstration of a product's features, functionality, and benefits. It is typically done to prospective customers or clients in order to persuade them to purchase the product. Product demos can take place in person or through virtual means such as video conferencing.

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What are some tips for giving a Product Demo?

1. Keep It Short

Your demo should be about two minutes long. That’s it. Not a minute longer. The goal is to give the prospect a quick overview of your product, not an exhaustive tour.

2. Speak in Plain English

Don’t use technical jargon or industry-specific terminology. Remember, you’re giving a demo to someone who probably doesn’t know anything about your product. Use simple language that anyone can understand.

3. Know Your Stuff

You should be an expert on your product. That means being able to answer any question the prospect might have. Before giving the demo, take some time to brush up on your product knowledge.

4. Be Enthusiastic

If you’re not excited about your product, why should the prospect be? Be sure to show some enthusiasm when giving the demo. Get the prospect fired up about your product and its potential.

5. Focus on the Benefits

The demo should be all about the prospect, not the product. Yes, you need to show off your product’s features, but do so in a way that highlights the benefits those features provide. Remember, people don’t buy products, they buy solutions.

6. Be Prepared for Questions

The best way to handle questions is to answer them before they’re asked. Think about the most common questions prospects ask and be sure to address them in the demo. If you can’t think of any, ask your sales team. They’re the ones out in the field, dealing with prospects on a daily basis.

7. Use Screenshots or Videos

A picture is worth a thousand words. So is a video. Whenever possible, use screenshots or videos to illustrate your points. This will make the demo more engaging and easier to follow.

8. Keep It Interactive

A demo should be a conversation, not a one-way monologue. Throughout the demo, interact with the prospect by asking questions and encouraging feedback.

9. Offer a Free Trial

The best way to get someone to buy your product is to let them try it for themselves. If possible, offer a free trial at the end of the demo. This will give the prospect a chance to experience your product first-hand and see how it can benefit them.

10. Follow Up

The demo is just the beginning. Be sure to follow up with the prospect after the demo is over. Send them a thank-you email, give them a call, or connect with them on social media. Keep the conversation going and you’re sure to close the deal.

What are the benefits of having a Product Demo?

A Product Demo allows potential customers to see the product in action and understand its capabilities. This can lead to increased interest and ultimately, sales. Additionally, a Product Demo can also provide valuable feedback from potential customers, allowing for improvements to be made to the product.

What are the different types of Product Demos?

There are several types of product demos, each with its own purpose and style. The most common type is the video product demo, which is used to introduce a new product or service to potential customers. Other types of product demos include live demonstrations, webinars, and interactive tutorials. Each type has its own strengths and weaknesses, so it's important to choose the right one for your needs.

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Explore More Lead Generation Terms

Account Executive (AE)
Account-Based Advertising
Account-Based Marketing
Account-Based Reporting
Account-Based Selling
Advertising Budget
Advertising Spend
Appointment Setting
Appointment Setting Company
B2B Direct
B2B Direct Mail
B2B Direct Mail Marketing
B2B Direct Marketing
B2B Lead Generation
B2B Lead Generation Agency
B2B Lead Generation Company
BANT
Best B2B Direct Mail Campaigns
Bottom Of The Funnel (BOFU)
Business Development Manager
Business To Business Direct Mail
Cold Calling Lead Generation
Cold Email Lead Generation Agency
Content Marketing
Conversion
Conversion Path
Conversion Rate Optimization
Corporate Gifting
Corporate Gifting Policy
Cost-Per-Click (CPC)
Cost-Per-Meeting
Cross-Selling
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Customer Relationship Management (CRM)
Deal Source
Demand Generation
Direct Mail
Direct Mail Agency
Direct Mail Companies
Direct Mail Follow Cadence
Direct Mail Marketing
Direct Mail Marketing Companies
Direct Mail Prospecting
Direct Marketing
Direct Marketing B2B
Direct Sales
Direct Sales Outsourcing
Discovery Call
Display Advertising
Email Cadences
Event Marketing
Exit Intent Popup
Funnel
Growth Hacking
Guerilla Marketing
Hand Raising
Impression
Inbound Lead Generation
Inbound Marketing
Inbound Qualification
Inside Sales
Landing Page
Lead
Lead Generation
Lead Generation Agency
Lead Generation Company
Lead Generation Services
Lead Score
Lead Scoring
Lead Source
Lifetime Value (LTV)
LinkedIn Automation
LinkedIn Automation Platform
LinkedIn Marketing
Marketing Automation Platform
Marketing Budget
Marketing Channel
Marketing Investment
Marketing Qualified Lead (MQL)
Marketing Return
Meeting Setting
Meeting Setting Company
Multi-Channel Lead Generation
Multi-Channel Marketing
Multivariate Testing
Objection Handling
Outbound Lead Generation
Outbound Lead Generation Agency
Outbound Marketing
Outbound Sales
Pay Per Appointment Lead Generation
Pay Per Meeting
Performance Plan
Pipeline
Pipeline Management
Positioning Statement
Problem Statement
Product Demo
Product Marketing
Product Messaging
Prospect
Prospecting
Qualifying Question
Return on Investment (ROI)
Return on Marketing Spend
Revenue Sharing
Sales Cadence
Sales Consultant
Sales Development
Sales Enablement
Sales Executive
Sales Forecasting
Sales Operations
Sales Pipeline
Sales Prospecting
Sales Qualified Lead (SQL)
SDR Lead Generation
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