1. Keep It Short
Your demo should be about two minutes long. That’s it. Not a minute longer. The goal is to give the prospect a quick overview of your product, not an exhaustive tour.
2. Speak in Plain English
Don’t use technical jargon or industry-specific terminology. Remember, you’re giving a demo to someone who probably doesn’t know anything about your product. Use simple language that anyone can understand.
3. Know Your Stuff
You should be an expert on your product. That means being able to answer any question the prospect might have. Before giving the demo, take some time to brush up on your product knowledge.
4. Be Enthusiastic
If you’re not excited about your product, why should the prospect be? Be sure to show some enthusiasm when giving the demo. Get the prospect fired up about your product and its potential.
5. Focus on the Benefits
The demo should be all about the prospect, not the product. Yes, you need to show off your product’s features, but do so in a way that highlights the benefits those features provide. Remember, people don’t buy products, they buy solutions.
6. Be Prepared for Questions
The best way to handle questions is to answer them before they’re asked. Think about the most common questions prospects ask and be sure to address them in the demo. If you can’t think of any, ask your sales team. They’re the ones out in the field, dealing with prospects on a daily basis.
7. Use Screenshots or Videos
A picture is worth a thousand words. So is a video. Whenever possible, use screenshots or videos to illustrate your points. This will make the demo more engaging and easier to follow.
8. Keep It Interactive
A demo should be a conversation, not a one-way monologue. Throughout the demo, interact with the prospect by asking questions and encouraging feedback.
9. Offer a Free Trial
The best way to get someone to buy your product is to let them try it for themselves. If possible, offer a free trial at the end of the demo. This will give the prospect a chance to experience your product first-hand and see how it can benefit them.
10. Follow Up
The demo is just the beginning. Be sure to follow up with the prospect after the demo is over. Send them a thank-you email, give them a call, or connect with them on social media. Keep the conversation going and you’re sure to close the deal.