What is Cost-Per-Meeting?

The Cost-Per-Meeting (CPM) is a lead generation metric that calculates the cost of generating a meeting with a prospective client. To calculate CPM, divide the total cost of your lead generation activities by the number of meetings you generated. For example, if you spend $1,000 on lead generation efforts and generate 10 meetings, your CPM would be $100. This metric is useful for evaluating the effectiveness of your lead generation campaigns and determining how much you can afford to spend to generate a meeting.

There are a few key benefits to using a Cost-Per-Meeting Model:

1. You can more accurately predict your costs.

2. You can control your costs by choosing when and where to have meetings.

3. You can use technology to reduce the cost of meetings.

4. You can increase your ROI by using a cost-per-meeting strategy.

5. You can reduce your overall meeting spend.

6. You can improve your meeting quality.

7. You can make your meetings more sustainable.

8. You can use cost-per-meeting to negotiate better contracts with hotels and venues.

9. You can use cost-per-meeting to get better deals on audio/visual and other meeting services.

10. You can use cost-per-meeting to improve your planning and budgeting process.

There are a number of reasons why meetings may cost a company money. First, if the meeting is held off-site, the company may have to pay for rental space. Additionally, the company may have to provide refreshments or meals for attendees, which can add up. Finally, employees who are attending the meeting may have to be paid for their time. In some cases, meetings can be very costly affairs.

There are a few different ways to calculate cost per meeting. One way is to take the total cost of the meeting (including venue, food and beverage, etc.) and divide it by the number of attendees. This will give you an average cost per person. Another way to calculate cost per meeting is to take the total cost of the meeting and divide it by the number of hours the meeting lasts. This will give you an hourly rate. Finally, you can take the total cost of the meeting and divide it by the number of days the meeting lasts. This will give you a daily rate. Whichever method you choose, make sure you are consistent in your calculations so that you can accurately compare costs across different meetings.