A lead score is a numerical value assigned to a lead, based on their perceived level of sales readiness. This score helps sales and marketing teams prioritize which leads should receive immediate attention. Factors that contribute to a lead's score may include demographic information, behavior on the company's website, interactions with marketing materials, and engagement with sales representatives. By analyzing these factors, the lead scoring system can determine which leads are most likely to convert into customers. Using this tool allows businesses to efficiently allocate resources and improve conversion rates.