Sales Development Blog

How to Win Two First Class Tickets to the Email SpamBox

SPAMBOX - Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!”Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has become […]

The Importance of “Listening” to Your Email Audience

A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t be able to fully optimize your campaign. Looking for the subtleties in your prospects responses can be a time-consuming task but I’ve significantly improved my […]

How to Write a Cold Email to a Brand New Industry

Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email cadence. I began selling into manufacturing in Q2 of 2018 with an email formula in mind that I was certain would not fail. It’s a formula that most sales development professionals are familiar […]

3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego smallIf you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold outreach. […]

The Subtle Art of Saying More with Less Words

I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to IT to retail and fashion.You don’t care though. I’ve already typed too much and you’re getting bored.This is why people suck at writing emails.Most sales […]

Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email […]

How An Email Copy A/B Test Resulted In 300% More Meetings Per Month

At the end of Q2, I was working with a client that was struggling to get traction. This client was selling a very niche product into a notoriously difficult space to reach through email (IT). Although they had a wide total addressable market, the copy wasn’t producing nearly enough meetings. By reworking some of the […]

Using Data To Evaluate Cold Email Response Rate

Forward:  If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it, writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters […]

Crafting the Perfect Email Cadence

Introducing Email CadenceEmail cadences are defined by three things: text-based, email scheduling/automation, and reply detection. In combination, these give you a distinct advantage in making those connections and increasing your success rates.Alright, let's talk reply detection. Typically, if you batch and blast 200 emails in a campaign, you hit Send and then sit back and wait […]

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