Advertising spend, also known as ad spend, is the amount of money a company allocates toward advertising and promotion efforts. This includes expenses for various advertising channels such as TV, radio, print, and digital. Lead generation is an important aspect of ad spend, as companies want to see a return on their investment in terms of lead conversions and sales.
There are really two different types of advertising spend - above the line and below the line. Above the line advertising spend is what you would typically think of when you hear the term "advertising spend." This is money that is spent on more traditional marketing initiatives like television commercials, print ads, and radio ads.
Below the line advertising spend is a little bit different. This type of advertising spend typically goes towards more targeted marketing initiatives. This can include things like direct marketing, online marketing, and even some public relations efforts.
Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.
We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.
Loading...
