An unqualified lead is a potential customer who does not meet the criteria for the target audience for a specific product or service. This could be due to factors such as geographical location, industry, job title, or budget.
Tracking unqualified leads allows you to better understand the effectiveness of your marketing and sales tactics. It also helps to identify patterns or trends in who is not interested in your product or service, allowing you to potentially adjust your approach and target a more suitable audience. Additionally, tracking unqualified leads can assist with budget allocation and resource management.
There are four different types of unqualified leads:
1. Suspects - People who may need your product or service, but have no idea that you exist. They don't know that they have a problem that needs to be solved.
2. Prospects - People who know they need your product or service, but have no idea that you exist. They may be aware of their problem, but they don't know that you have a solution.
3. Inquiries - People who know about your product or service and have expressed interest in it, but haven't taken any further action.
4. Suspects Who Are Also Prospects - People who know they need your product or service, and are also aware that you have a solution. They just haven't taken any further action yet.
Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.
We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.
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