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Deal Reports

Open and weighted pipeline value by stage and owner, deals won and lost each month, and lost deals by reason, for the selected client. Rows open their deals on the board.

Updated Oct 6, 2026 5 steps 10 questions answeredOpen this page in the platform
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Overview

Deal Reports is a live summary of the selected client's own deal pipeline. It shows the total open pipeline value, the weighted pipeline once your stages have win probabilities (each open deal's amount times its stage's win probability), open value broken down by stage and by owner, the deals won and lost in each of the last 12 months, and the lost deals grouped by reason. It reads your deals and never changes them, and it leaves out website leads that look like spam. Select a stage or owner row to open those open deals on the Deals board. Open it from Reports in the Deals sidebar group or the Reports button on the Deals page.

How to use this page

  1. Open the report

    Choose the client in the sidebar, then select Reports under Deals, or select Reports in the Deals page header. If no client is selected, the page asks you to pick one first. Select All deals at the top to go back to the pipeline.

  2. Read the totals

    Cards sit at the top: Open pipeline (value and number of open deals), Won in the last 12 months and Lost in the last 12 months. Once any open stage has a win probability, a Weighted pipeline card also appears, adding up each open deal's amount times its stage's win probability, set on Deal Stages. Open deals are every deal not in a won or lost stage, including deals with no stage. A deal with no amount counts as $0 but still counts as a deal.

  3. See open pipeline by stage and owner

    Open pipeline by stage lists your open stages in the same order as the pipeline, with No stage last when any open deal has no stage. Open pipeline by owner lists each deal owner by highest open value, with No owner last. Each row shows its value and deal count, and the bar shows its share. When no open deal has an amount, bars compare deal counts instead. Hover a row to see its full numbers. Rows with open deals show an arrow. Select an owner row to open the Deals board with only that owner's open deals (No owner opens Open without owner). Select a stage row to open all open deals, where that stage is its own column. Once any open stage has a win probability, each row also shows its weighted value under the amount, and each stage row shows its win probability in brackets, or (no win %) when it has none. When open stages holding deals have no win probability, a note under the stage list says how many and links to Set win probability.

  4. Review won and lost by month

    The Won and lost by month table lists the last 12 months, newest first, with Won, Won value, Lost and Lost value columns. The orange bar is won and the grey bar is lost. Each won or lost deal is counted in the month of its close date. A deal with no close date, or one still in a later month, is placed by another date instead: the month it last moved stage (a deal room signature counts as a move), or the month it was created. A note under the table says how many deals were placed this way.

  5. See why deals are lost

    Lost by reason, last 12 months lists each reason given for the lost deals counted in the table above, with the number of deals and their value. The reason with the most lost deals comes first, and No reason given comes last. Reasons that differ only in capitals or spacing are counted together. When some lost deals have no reason, a note explains how to add one and links to the stages page, where the reason list is kept.

What the buttons do

All deals
Returns to the Deals pipeline.
Stage and owner rows
Rows with open deals open the Deals board on Open opportunities. An owner row also filters to that owner; No owner opens Open without owner. Rows with no open deals are not links.
Set win probability
Link in the note under Open pipeline by stage when an open stage with deals has no win probability. Opens Deal Stages, where you set it.
Create a deal
Shown when the client has no deals yet. Opens the Deals page with the new deal form already open.
Retry
Shown when the report could not load. Loads it again.

Common questions

Won and lost deals are placed by their close date. Moving an open deal to a won or lost stage sets its close date to today, so new closes land in the right month. A deal with no close date, or with one in a later month than the current one, is counted in the month it last moved to a stage or was signed in its deal room, or the month it was created if neither happened. Open the deal and set its close date to the day it was won or lost to place it correctly.
The won and lost cards and the monthly table cover only the last 12 months, including the current one. Deals that closed earlier are not counted.
Every deal that is not in a stage marked won or lost on the Stages page, including deals with no stage. Change which stages count as won or lost on Deal Stages.
Each open deal's amount is multiplied by the win probability of its stage, then added up. Set each open stage's probability on Deal Stages. The Weighted pipeline card and the weighted figures on each row only appear once at least one open stage has a probability. Deals in a stage without one, or with no stage, count as $0 weighted. Won stages count as 100% and lost stages as 0%, but closed deals are not part of the open pipeline.
No. It always covers every deal for the selected client except possible spam website leads, even if you chose Show them on the Deals board. Going the other way, a stage or owner row opens the Deals board with a matching filter already set, which you can change as usual.
Close dates are read as calendar dates. Other dates, such as a stage move, use your browser's time zone.
You switched clients in another tab after opening this page. Reload the page to see the report for the client now selected.
The report follows the same access as the Deals page for this client. If you cannot use Deals, the report is not available to you either.
When a deal moves to a lost stage, a window asks why. The rep picks a reason from the list set on Deal Stages or types one. Reasons can also be added or changed later from the deal page, or brought in with a Close reason column on CSV import. Deals skipped in that window show as No reason given.
Website leads that look like spam, by the same rules as Inbound, Website leads, are not counted, so bot posts do not inflate your pipeline. A lead in a won stage always counts, so its revenue stays in the report. Marking a lead Not spam on Website leads brings it back into the numbers.
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