Advertising
Articles and guides on B2B advertising and paid campaigns from the SalesHive blog.
Top Paid Search Services for B2B Lead Generation
Compare Google Ads, Microsoft Advertising and other B2B advertising options, then plan campaign structure, landing pages and lead follow-up. The guide explains how to assess cost per lead alongside qualified opportunities and closed deals, rather than choosing a channel by clicks alone.
Learn moreHow to Choose the Best Google Ads Agency for B2B
Use this guide to evaluate a Google Ads agency for a B2B sales cycle. Compare agency experience, fee models, reporting and lead-quality measurement, then review how paid campaigns fit your sales follow-up and wider pipeline.
Learn moreWhat a B2B Pay-Per-Click Agency Actually Delivers
A B2B pay-per-click agency delivers a full paid-acquisition system, keyword and audience targeting, ad creative, landing page and conversion-rate optimization, conversion tracking, attribution, and continuous testing across Google, Microsoft, LinkedIn, and Meta, engineered to produce qualified pipeline, not just clicks. This matters because PPC costs are climbing: the 2025 average Google Ads CPC reached $5.26 (up nearly 13% year-over-year), and 78% of advertisers still fail to turn a profit. Strategy beats cheap clicks.
Learn moreEcommerce PPC Services: A B2B Playbook
B2B ecommerce is exploding, valued at over $32T in 2025 and growing at 14.5% annually, and paid search is now the single largest driver of online sales, accounting for 28.2% of retail ecommerce purchases. In this guide, you’ll learn how to build, measure, and optimize ecommerce PPC services specifically for B2B, then plug that demand into SDR outreach, list building, and appointment setting so your sales team turns ad clicks into real pipeline and revenue.
Learn moreGoogle AdWords and Email: A B2B Power Combo
Google AdWords and email are a deadly effective combo for B2B teams dealing with long sales cycles and expensive clicks. In 2025, the average Google Ads CPC is about $5.26 while multichannel campaigns using 3+ channels drive up to 287% higher purchase rates than single-channel efforts. This guide shows B2B sales and marketing leaders how to connect high-intent Google search traffic with targeted email and SDR follow-up to build more pipeline from the same ad budget.
Learn moreTop PPC Managed Services to Boost Your ROI
PPC managed services are outsourced pay-per-click programs in which an agency runs strategy, keyword research, bidding, ad creative, and ongoing optimization across platforms like Google Ads, Microsoft Ads, and LinkedIn to maximize return on ad spend. For B2B teams, the payoff is real: businesses average about $2 back for every $1 spent on Google Ads (200% ROI), and skilled management can lift that to 6x or more by bidding on qualified-lead value instead of raw clicks.
Learn moreB2B Advertising: Paid Strategies for Lead Growth
B2B advertising is the paid promotion of products and services from one business to other businesses across channels like LinkedIn, Google Search, programmatic display, and retargeting, designed to fill the sales pipeline with qualified leads. US online B2B ad spend reached $20.4 billion in 2024 and is forecast to hit $27 billion by 2026. For sales teams, the smartest paid strategies optimize for cost per SQL, not cheap clicks, and pair ad spend with fast SDR follow-up to turn impressions into booked meetings.
Learn moreGoogle AdWords: Best Platforms for B2B Ads
The best B2B ad platforms are Google Ads for high-intent, bottom-funnel search demand and LinkedIn Ads for precise, top-of-funnel targeting by job title and company, with Meta and programmatic/CTV rounding out a full-funnel mix. LinkedIn is the only major platform delivering positive ROAS for B2B at 121%, versus Google Search at 67%, while Google's average B2B cost per lead sat at $70.11 in 2025. The right choice depends on your sales cycle, deal size, and how fast your team follows up.
Learn moreGoogle Ads Management Services: Scope, Fees, and B2B Results
Google Ads management services cover campaign strategy, setup, tracking, and ongoing optimization. For B2B buyers, the useful comparison is what each provider owns, what the full program costs, and whether its leads become qualified sales conversations. This guide gives you a scope checklist, a budget example, and questions to ask before hiring.
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