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What Is B2B Sales Outsourcing and How to Do It Right

There are many paths a business can take to reach its goals, but when it comes to the most efficient way to scale a company nothing has a greater impact than increasing sales.

But how do you balance your longing for growth with the lack of bandwidth to handle the volume of new leads?

The answer is…B2B sales outsourcing. Outsourcing B2B sales is the most effective way to increase revenue and grow a business. It is a system that offers an advantage to businesses of all sizes.

Let’s go over what B2B sales outsourcing means for your business and determine if it is the right decision for you.

What is B2B Sales Outsourcing?

B2B sales outsourcing acts as an extension of your internal sales team by assigning a part of your sales process to a third party or agency. An outsourced sales partner generates leads, campaigns to potential clients, schedules appointments, and closes deals.

Some companies may decide to outsource the entire sales process, while others may only outsource one aspect. Thanks to the shift to remote work and the evolution of advanced software, B2B sales outsourcing improves the customer experience and allows your team to focus on other development tasks that can help you stand out from the competition.

Reasons to Consider B2B Outsourced Sales

While B2B sales outsourcing is extremely favorable and efficient, it is not for all businesses. Here are some circumstances in which you should consider outsourcing B2B sales:

  • New markets: You want to scale your business across new markets, but lack good sales talent.
  • Small team: You don’t have a big enough sales team to successfully handle the volume of leads.
  • Budget restrictions: You don’t have the budget to hire adequate and skilled salespeople.
  • Scarce resources: Your sales team doesn’t have the resources or expertise to handle sales functions.
  • Task overload: Your sales team is overloaded with administrative tasks, which leaves a lot less time for selling and closing deals.

Benefits of B2B Sales Outsourcing

Sales account for over half of a company’s revenue, so it is crucial to meet sales goals to ensure your business stays afloat. Here are the top reasons why you should outsource B2B sales.

1. Save money

B2B sales sourcing eliminates the need to hire an in-house sales team. If you have a sales team, you’ll need to compensate all your sales representative along with a department manager, which can be costly.

If you currently handle your sales department, you may be losing money by focusing on your bills rather than client calls. B2B sales outsourcing makes more financial sense and allows you to get the most return on investment.

2. Save Time

When your business is struggling, you don’t have the luxury of time. If you don't have enough clients, you can’t make sales, and if you don’t have quality sales executives, you don’t sell.

When you outsource your B2B sales process, you get a reliable and successful sales team that delivers prospects for closing. You can invest more of your time in your product or service and let the B2B sales team handle the sales.

3. Scale your sales

When working with a B2B sales outsourcing company, you are partnering with a highly skilled and professional outsourced team.

You won’t have to worry about hiring or training salespeople, so you can easily increase or decrease the project scope. Sales partners may also be better equipped to attract top-notch talent as they have years of experience in the sales industry.

4. Access high-tech sales technology

B2B outsourcing gives you access to cutting-edge technology without having to pay for it. Productive lead generation requires special technologies and tools, and investing in these products can be costly and frustrating.

B2B sales outsourcing includes all of the tools needed to nurture leads and turn strangers into ideal customers. The B2B outsourced sales reps are trained and know the software inside and out, meaning they can get right to work.

5. Improve ROI

When you outsource B2B sales you will most likely see an increase in sales conversions, leading to increased revenue.

A good B2B sales outsourcing company can also provide you with quality research and data to get you an estimate on your ROI and work to deliver the results you want.

6. Work with sales experts

Outsourced B2B salespeople are sales experts. Not only do they know how to relate to clients, but they look for what customers want and sell them a product or service that can help them.

Partnering with B2B sales outsourcing companies allows you to have access to sales professionals without the hassle of hiring, training, and managing your own salespeople.

7. Reach new markets

Companies can use B2B sales outsourcing teams to test new markets before targeting a new audience. If you want to explore a new market, outsourcing B2B sales is a great way to target a specific audience and open up new avenues of revenue.

8. Greater control of the sales process

Some companies stray away from outsourcing because they don’t want to lose control. However, B2B outsourced sales give you the chance to gain more control of the sales process and achieve the results you’ve been looking for.

Partnering with a B2B sales outsourcing company allows you to work with a team of experts and constantly collaborate, improve, and refine the sales process.

9. Acquire real-time data

When you outsource B2B sales, your partnering company will report back to you with data analytics linked to customer experience and sales. These reports let you judge their performance and help you improve your processes and ROI.

10. Improve Customer Experience

Outstanding customer service leads to loyal customers which end in sales. Working with a B2B sales outsourcing company improves omnichannel customer experience by making sure there’s always someone to answer questions and offer support.

Tips for Outsourcing B2B Sales

If your business is interested in B2B sales outsourcing, here are a few tips to follow for a smooth transition.

1. Do an internal sales audit

Before partnering with a B2B sales outsourcing company, it is a good idea to internally audit your sales process to review everything from staff and software to strategy. This way you can identify gaps and opportunities for an outsourced B2B sales team to improve on.

2. Identify your reasoning

Understand why your business wants to outsource B2B sales and identify your goals and how you will measure success. This will help guide your decision-making and ensure your B2B sales outsourcing company is on the same page as you.

3. Get your sales and marketing teams on board

If you have an in-house sales and marketing team, it is best to make sure they are happy with the transition. They will be collaborating with your outsourced sales team very closely, so it is essential to make sure everyone is on board.

4. Set a budget

Consider your goals and what your budget is to attain those goals before outsourcing B2B sales. This will help you determine which features you’ll need to scale your business.

5. Choose a trusted agency

The best way to see an increase in sales conversions is to partner with a top-rated B2B sales outsourcing company that aligns with your sales goals. They’ll have the knowledge and expertise you need to decrease your time to ROI.

6. Be open

Always remember that it is normal to pivot strategies to meet your goals. Collaborate with your B2B sales outsourcing partner to find the best potential solutions. Keep your focus on your customers and maintain open communication between you and your outsourced partner.

Should You Outsource B2B Sales?

To keep it simple, the answer is yes. B2B sales sourcing offers numerous advantages for your company. Well-equipped outsourced sales representatives bring certain benefits that in-house salespeople cannot:

  • Save money, time, and energy
  • Access to the best technology
  • Advanced reporting and analysis
  • Improved ROI
  • Increased flexibility

By choosing a B2B sales outsourcing company, you will find great success and achieve your business goals.

Work with the Best Sales Outsourcing Company

SalesHive is a B2B outsourcing sales agency that focuses on one thing: cold outreach. Our goal is to contact your ideal prospects, make sales, and improve your sales team and organization. With dedicated and trustworthy sales development reps, you will receive the best sales team for your specific needs.

We have helped companies increase their revenues and create the company of their dreams.

If you need a cost-effective solution, choose B2B sales outsourcing with SalesHive. Learn more about our sales outsourcing services here!