Metaplane is an end-to-end, self-serve data observability platform that helps data and RevOps teams trust the data powering their business. Often described as the "Datadog for data", it continuously monitors metrics, metadata, lineage, and logs across warehouses, transformation tools, and BI platforms so teams are the first to know when something breaks—not the last. Data teams at companies like Bose, ClickUp, Klaviyo, Ramp, Sigma, CarGurus and GoFundMe use Metaplane to catch data quality issues before executives see broken revenue dashboards or customers experience downstream issues. beamstart.com
Founded in 2019 in Boston, Massachusetts by MIT graduate Kevin Hu and former HubSpot engineers Peter Casinelli and Guru Mahendran, Metaplane went through Y Combinator’s Winter 2020 batch and quickly established itself as a leader in the emerging data observability category. The company raised an $8.4M seed round followed by a $13.8M Series A and a subsequent investment from Snowflake Ventures, bringing disclosed funding to just over $23M from backers including Felicis, Khosla Ventures, Flybridge and Y Combinator. In April 2025 Datadog acquired Metaplane, which now operates as “Metaplane by Datadog” while continuing to offer its standalone product. ycombinator.com
Product-wise, Metaplane automatically baselines table- and column-level behavior (such as volume, schema, freshness, null rates and statistical distributions) and uses machine learning–based anomaly detection to surface incidents with minimal manual rule-writing. It offers schema change alerts, end-to-end column-level lineage from sources through the warehouse into BI and reverse ETL tools, data CI/CD with impact and test previews in GitHub/GitLab and dbt, job monitoring for dbt and Airflow, query and warehouse spend monitoring, and granular alert routing to Slack, Microsoft Teams, email, PagerDuty, APIs and webhooks. Teams can deploy Metaplane as a SaaS application or as a Snowflake Native App that keeps monitoring logic inside their data cloud and can even be paid for using Snowflake credits. metaplane.dev
Metaplane positions itself as a powerful yet lightweight alternative to heavier enterprise observability suites, emphasizing fast time-to-value (connect a warehouse in under 10 minutes and monitor an entire stack in under 30 minutes), flexible usage-based pricing, and a free forever tier. Independent review platforms consistently rate it highly—Metaplane holds a 4.8/5 rating from 116 reviews on G2 and a 5.0/5 rating from 23 reviews on Capterra—earning particular praise for ease of setup, integration depth, and responsive support. For organizations running modern cloud warehouses and BI tools, especially those whose RevOps, finance, and product teams rely on trusted metrics, Metaplane has become a go-to choice for operationalizing data quality. docs.metaplane.dev
