5 Questions To Ask an Online Lead Generation Agency

5 questions to ask an online lead generation agency

There's more to your business than just getting the work done. And for anyone in the know, one of the most important pieces of your business is its pipeline. Indeed, there's no work to be done if you can't bring business through the door. That means a competent lead generation ability to ensure that your sales team has quality leads from which to work. If you wait too long, or neglect to bring in quality leads, it can impact more than just what your sales team is doing -- your entire company could suffer.

That's where an online lead generation agency can help. Instead of hoping that your sales team can make do, you'll be able to tap into the transformative power of your sales team by giving them a leg up. An online lead generation agency is an invaluable partner when it comes to high-quality leads, and that means spending more time on better prospects rather than chasing leads that likely won't pan out.

But before you can hire that next great lead generation agency, you'll need to vet their abilities as well as their approach to ensure that they'll be helping, not jeopardizing your overall efforts. Here are some questions to keep in mind when shopping for a B2B sales agency.

What types of accounts do you handle?

While you can likely click around online and land on a company that purports to be a lead generation agency, it's true that not all lead generation agencies are equal. Some lead generation companies are little more than haphazard web scrapers, and the information they gather could be copied from elsewhere or contain no real value at all because it won't take your customer profiles into account. 

That can mean a huge list of bad or substandard leads, and it'll cost you more than the price of the list. After all, if you hand off bad leads to your sales team you could spend weeks or months chasing down all those dead ends, not to mention the time spent dealing with duplicates and incomplete information. Competent lead generation agencies will have a long track-record of successes and the ability to drill down into your customer profiles to generate a list that's a valuable asset, not a waste of time.

What will it cost?

It's certainly not news to anyone with a budget to manage, but beyond their capability, a lead generation agency and their services must fit your spend. While much of the price will depend on your need as well as your industry, more competent providers will be able to also qualify those leads and ensure data integrity that the others may miss. 

You might save some money up front by going with a cheaper provider, but you'll spend much more in your pipeline compensating for that bad data. In that sense, it can be valuable to consider a lead generation agency based on your real cost per conversion rather than a simple cost per lead as that says nothing about the quality of those leads.

What techniques and processes do you utilize?

Each online lead generation agency likely has some kind of unique approach to what it is that they do. The overall approach may be similar, but it's important to pay attention to where things are different. Some companies may try to pass off the work of others as their own, selling you outdated lists that may not be of any real value. Others may try to harvest bad information from social platforms, dumping it all on you in the hopes that you don't notice.

But the best lead generation companies will help you build any list from any source that you want, utilizing both their tools and their know-how to yield a list that can have immense value to your company. Some might even help you vet those contacts, helping to supercharge those leads into qualified prospects that can't wait to hear from you.

What constitutes a lead?

To you, a lead may be a certain type of a person that sits in a given role at a company. But to your lead generation agency, a lead may just be an email and phone number. To ensure success for your lead generation campaigns, you'll need to align your quality standards with your lead generation agency, assuring that everyone knows the value of a good lead and when a bad lead should be left behind.

In general, there are many different types of leads, and it generally has to do with the process. A lead generated by marketing is not quite the same type of lead than one generated by your sales team, and there's all sorts of tracking techniques to help further qualify the value of a given lead. Things like lead scoring, segmentation and managing an existing list can help generate better leads from a substandard list, but those considerations can also be designed in from the beginning, heightening the value of each lead that comes your way.

What is your experience in online lead generation agency?

An online lead generation agency that has been around for some time and that has many successful campaigns under their belt will be able to easily show you what they have done in the past, as well as how they'll be able to help with your needs. On the other hand, a fly-by-night enterprise may elect to tout their low rates and sheer list numbers to encourage a partnership.

However, while lead generation is a numbers game, a list of 50 individuals that fit your profile and that want to hear from you is likely much better than 5,000 individuals that have no use for the products or services that you offer. Generally, we suggest opting for a lead generation agency that can bring their knowledge and expertise to the table at each step of the sales cycle. Ask for referrals and other documentation that you can use to evaluate their capability up front, which can help prevent issues down the line.

Do More With SalesHive

Here at SalesHive, we've spent years as an online lead generation agency, growing the sales pipeline for B2B businesses that want to supercharge their sales. From seeding and managing a lead generation list to email marketing, LinkedIn messaging and even cold calling, we can help you build, vet or interact with valuable contacts that want to hear from you. Our lists are double validated and we include helpful data points like LinkedIn URLs and mobile numbers so that you can get the most out of your pipeline. Contact us today to get started.

Video Blog
Table of Contents
Get In Touch With Our Team


Learn more about our B2B Lead Generation Services.

B2B  Blog Posts

Ahead of the Curve: B2B Sales in 2024 Utilizing SalesHive's Technology and Strategy
Charting the Course to Turbocharge Your Sales in 2024 by Harnessing the Prowess of SalesHive's Expertise
Sales With CRM Systems: Unveiling The Secret Sauce Behind Better Meetings
Harnessing Potential: Discover the Advantage in Outsourcing Lead Generation
In the New Digital Era, Fortify Your Business with SalesHive's Cutting-Edge Sales CRM Solution
Revolutionize Your Business Growth: Explore the Potency of Outsource Services
An Emergence of Tech-Powered Solutions: How Artificial Intelligence Revitalizes the Sales Industry
Boosting Your Business Development with SalesHive’s Excellent Google Ads Strategy
Boost your Q4 Revenue with Outsourced Lead Generation
Integrating Advanced SEO Techniques for Fortified Inbound Lead Generation
AI and Sales: The Emerging Influence of AI Calendar Integration
How the Power of AI Culture Can Transform Your Business Ecosystem
Navigating Digital Expansion in B2B Ventures: The Optimum Strategies for Harnessing AI with SalesHive's ChatRep
A Paradigm Shift in B2B: The Indispensable Role of AI in the B2B Space for Competitive Advantage
Recognizing a Paradigm Shift in the Business Landscape with Complete CRM AI Integration
The Digital Era of CPC Sales: A Comprehensive Detailing for Successful B2B Lead Generation
Transforming Customer Interactions: AI ChatReps and Their Role in Reforming Customer Service
Navigating Through the Treacherous Waters of Business: Making a Judicious Selection of Sales Agency Partnerships
Demystifying Your Serviceable Addressable Market: Cracking the Code to Find B2B Sales Triumphs
Propelling Sales into a New Era: Integrating Artificial Intelligence and Chatbots with SalesHive's ChatReps
Evading Common Hitches in B2B Lead Generation
The Pioneering Fusion of AI Chatbots and CRM Systems
Embracing the Future of Sales: Unlocking the Potential of Chatbots & Automation in the Business Sphere
Unlocking the Open Potential of Open-Ended Sales Questions: SalesHive's Futuristic Approach to B2B Sales
Driving B2B Success: ICP Sales and the Power of Precision in Lead Generation
Accelerating Growth with Remote SDRs Through SalesHive, A Leading B2B Sales Agency
Complex Marketing: Outsourcing Lead Generation in Today's Fast-Paced Sales World
Demystifying B2B Ecommerce: Strategies for Success
Lead Generating Companies: What They Do & Why You Should Outsource
Top 10 B2B Marketing Trends for 2022
Realistic Expectations To Have Of Lead Generation
Tactics and Strategies Used In Successful Lead Generation
Clickfunnels And Lead Generation: Set Up & Quick Notes
Lead Generation Funnels: The Whats and Hows
A Complex Definition: The Lead Generation Process
Putting Together The Lead Generation Puzzle
Do You Do Lead Generation The Right Way?
Why Sales Teams Need to Care About Lead Generation
What is B2B Marketing & Why Does it Matter?
The What, How, and Why To Building A Lead Generation Website
What Is Social Media Lead Generation? (Facebook, LinkedIn & TikTok)
Purpose Driven Lead Generation Data Gathering Tools
Optimizing A Landing Page For Lead Generation
Understanding Lead Generation Campaigns
Lead Generation Software and its Role in Business
How To Leverage Youtube For Local Lead Generation
What Is Demand Generation Vs Lead Generation?
What Are a Few Types of Lead Generation?
What Is B2B Lead Generation and How Does It Work?
The Ultimate Direct Mail Guide
5 Lead Generation Challenges and How to Avoid Them
How To Pair Direct Mail Prospecting with Digital Prospecting
The Benefits of a B2B Lead Generation Agency
Lead Generation Pricing: How Much Should Lead Generation Services Cost?
The Challenge of Effective Lead Generation Strategies
Cold Sales Prospecting Tips and Tricks From The Experts
Introducing SalesHive: The B2B Growth Company
Lead Generation: Are Your Sales Reps Treating Their Prospects Like Tinder Profiles
B2B Lead Generation Specialists: They May Be the Smartest Decision When the Economy Sucks
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

Loading SalesHive API...

Want More Sales Meetings?

Contact us to embark on your journey to meeting heaven.
b2b sales rep climbing latter
No thanks, I'm getting enough leads.
sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
Prospect Title
Meeting Source