Get Started

With SalesHive

For other inquires, please email carly@saleshive.com
We've Set 91,543 B2B Sales Meetings.
close (x)

How To Pair Direct Mail Prospecting with Digital Prospecting

pair direct mail with digital prospecting

These days, just about everyone is online. But it is also true that direct mail digital prospecting works, and many companies have had success in reaching out via snail mail to prospective clients and customers. After all, who doesn't love getting real mail among all that mail filler? And that delivery can help signify the value of your brand beyond the digital realm, giving you another opportunity to reach out and connect with someone.

For those that are doing well finding clients online, direct mail solutions may seem like a step backwards. Sure, there are direct mail companies and direct mail services out there that can help dial in those B2B direct mail ideas, but none of your marketing efforts occur in a vacuum. Instead, direct mail prospecting and digital prospecting should be thought of as two sides of the same coin. The success you have digitally doesn't mean you should completely abandon direct mail best practices, and that means keeping an eye on opportunities that can augment your existing digital marketing efforts.

What Is Direct Mail Digital Prospecting?

Simply put, direct mail prospecting means sending printed materials or gifts directly to potential clients. That can include sending postcards, brochures, newsletters, pamphlets, or any kind of marketing material via regular mail where it will land in a mailbox and help you communicate important information to your prospects. 

In the past marketers have soured on direct mail prospecting because of the sheer volume of junk mail that existed, nowadays, people are much more likely to get countless amounts of junk mail in their email boxes while their regular mailboxes have significantly less. That can make it easier to grab attention in the physical world since everyone's digital attention span is lower than ever.

Besides, direct mail prospecting is just more personal. Instead of sending some kind of digital message that will likely go unread or ignored, a nice letter or a message or even a gift can go a long way towards calling attention to what it is that you have to offer, as well as establishing a relationship between you and the recipient. 

Stand Out With Direct Mail Digital Prospecting

It may sound like you'll be spending a small fortune to connect in the physical world, but digital mail prospecting is cheaper than you may think. Historically, printed materials have been prohibitively expensive, but newer printing technologies and direct mail techniques are cheaper than ever, making direct mail a viable option in today's world. Better yet, when combined with your existing digital marketing initiatives, it can represent a one-two punch that can supercharge your holistic marketing efforts.

But the best part about direct mail digital prospecting is that it helps you stand out amid all that digital noise. Between email, Slack, Zoom and the other daily assaults on our time, it can be nice to get a personalized message in the real world. And when combined with a digital followup, that can help further emphasize your brand or offer, as well as giving multiple opportunities for prospective clients to respond or take you up on it.

For example, if you have a great whitepaper available on your website, you can send a printed version to your most interesting prospects, allowing them to read it offline. Compared to reading the same material on a screen, that may give a greater likelihood of more beneficial attention, all because you bothered to send out a piece of direct mail. Even if you want to keep things short and sweet with a simple LinkedIn message and a postcard that explains more about your brand, it's easy to augment your digital prospecting with direct mail prospecting.

Make Your Messaging Memorable

In today's digital world, most messages go unread, if they're even acknowledged at all. It's a simple fact of modern life that there are far too many messages out there for even the most well-intentioned person to adequately read and digest. Often, a prospect may give a glancing look at your message and never get back to it. And when that digital message slips down, it'll likely never be seen again.

With direct mail, it's much more common to get someone to open that message, and that means better brand awareness even if the content is not read by the recipient. Then, the next time they come across a message or ad online or off, they'll be more aware and cognizant of your efforts. Because the message is real and exists, they'll have to physically look at it and dispose of it if they'd like, and that's far more than you can expect from most digital messaging.

Augment Your Prospecting With Direct Mail

An offer that arrives in the mail is much more tangible and visible than another ad while scrolling or an email that may end up in a junk folder or go unread. While many businesses have shifted to online coupon codes and other approaches that mimic the offline experience, only direct mail gives them everything they need at a glance. Forget about hoping they click through and that they see the offer -- direct mail prospecting puts everything they need right in front of them so that a decision can be made.

Add testimonials, pictures and informative content on your direct mail efforts just like you would online, but get the full benefits of direct mail digital prospecting by sending out physical messages. Unlike ads or direct messages, it won't suddenly disappear if your prospect gets a call or has to rush off to their next meeting. The mail will still be right where they left it, and that's more than you can say about digital messaging.

Furthermore, direct mail digital prospecting allows you to dial up your brand with logos, imagery and colors that you often can't use in digital messaging. That can help your message carry greater value and have more of an impact when it's seen, and that can be an invaluable addition to your overall marketing efforts.

Direct Mail Digital Prospecting With SalesHive

If you're ready to augment your digital marketing with direct mail, start with the direct mail digital prospecting experts at SalesHive. We can help you flatter your top prospects with custom direct mail intended to elicit a reaction and turn that attention into a meeting. We'll do it all, including finding the prospect, preparing the message and sending it out along with a snazzy gift -- even following up once they've received it. Get started today!

Video Blog

Loading...

Learn more about our B2B Lead Generation Services.

More  Blog Posts

Inbound Lead Gen: Outsourcing for Growth
Inbound lead generation remains a cornerstone of sustainable business growth, but executing it effectively requires expertise, resources, and advanced tools. As companies navigate the competitive landscape of 2025, outsourcing this critical function to specialized agencies has emerged as a strategic advantage. This post explores why outsourcing inbound lead generation drives growth, highlights top strategies, and...
Read More
Lead Generation Agencies: AI Strategies Transforming Outreach in 2025
The lead generation landscape is undergoing a seismic shift, driven by artificial intelligence (AI) tools that enable hyper-targeted outreach, predictive analytics, and unprecedented efficiency. For agencies like SalesHive, which has built its reputation on innovative sales development since 2016, these advancements are reshaping how businesses identify, engage, and convert high-value prospects. In this post, we’ll...
Read More
B2B Digital Marketing: Lead Gen Tactics That Work
In today’s hyper-competitive B2B landscape, generating high-quality leads requires a blend of cutting-edge technology, strategic planning, and adaptability to emerging trends. With 72% of B2B buyers expecting personalized interactions and 80% of purchasing decisions influenced by digital content, businesses must refine their lead generation strategies to stay ahead. SalesHive, a Denver-based B2B sales agency founded...
Read More
The Evolution of Lead Generation: From Traditional Methods to AI Innovation
Lead generation has undergone a dramatic transformation over the past century, evolving from manual, labor-intensive tactics to sophisticated, AI-driven strategies. For businesses looking to stay competitive, understanding this evolution isn’t just informative—it’s essential. In this post, we’ll explore how lead generation has changed, the role of AI in modern strategies, and why companies like SalesHive...
Read More
Answering Machine Detection: Best Practices for Optimizing Lead Generation in 2025
In today’s fast-paced B2B sales landscape, maximizing agent efficiency is critical to driving successful lead generation campaigns. One of the most overlooked yet impactful tools for achieving this is Answering Machine Detection (AMD). When implemented correctly, AMD ensures your sales team spends more time engaging decision-makers and less time talking to voicemail boxes. At SalesHive,...
Read More
B2B Lead Generation: Outsourcing vs. In-House
In today’s competitive B2B landscape, generating high-quality leads is critical for sustained growth. However, businesses often face a strategic dilemma: should they build an in-house lead generation team or outsource to specialized agencies? This decision impacts everything from budget allocation to sales pipeline efficiency. Let’s explore the pros, cons, and emerging trends to help you...
Read More
Inbound Lead Gen: Best Practices for Success
Inbound lead generation remains one of the most effective ways to attract high-quality prospects who are actively seeking solutions to their challenges. As businesses navigate the evolving digital landscape of 2025, adopting proven strategies and leveraging cutting-edge tools is critical to staying ahead. In this post, we’ll explore the best practices for inbound lead generation...
Read More
Top 10 Tools for B2B Lead Generation in 2025
The B2B lead generation landscape in 2025 is defined by hyper-personalization, AI-driven automation, and stringent compliance requirements. As businesses strive to connect with high-value accounts in a crowded market, leveraging the right tools has become mission-critical. Whether you’re scaling outreach, optimizing event marketing, or ensuring GDPR compliance, these platforms empower teams to work smarter—not harder....
Read More
How to Measure KPIs for B2B Lead Generation Success
In the competitive world of B2B sales, understanding Key Performance Indicators (KPIs) is essential for optimizing lead generation strategies. For businesses aiming to scale their sales pipelines, tracking the right metrics ensures marketing efforts are aligned with revenue goals. SalesHive, a Denver-based B2B sales agency founded in 2016, has booked over 85,000 sales meetings for...
Read More
B2B Lead Generation: Techniques That Convert
In today’s competitive B2B landscape, generating high-quality leads isn’t just about casting a wide net—it’s about deploying strategic, data-driven techniques that align with modern buyer behaviors. With 67% of B2B companies now leveraging AI to predict buying intent and a 25% increase in qualified leads attributed to advanced lead scoring, businesses must adopt innovative methods...
Read More
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Contact Us Now To Learn How!

sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
 
Prospect Title
 
Meeting Source
 

AI Email Customization

Use our eMod customization engine to make emails more engaging and highly customized. Use public information about the prospect and company to send hyper-customized emails.
magic-wandenvelopepicturephonewheelchairlinkchevron-down