How To Pair Direct Mail Prospecting with Digital Prospecting

pair direct mail with digital prospecting

These days, just about everyone is online. But it is also true that direct mail digital prospecting works, and many companies have had success in reaching out via snail mail to prospective clients and customers. After all, who doesn't love getting real mail among all that mail filler? And that delivery can help signify the value of your brand beyond the digital realm, giving you another opportunity to reach out and connect with someone.

For those that are doing well finding clients online, direct mail solutions may seem like a step backwards. Sure, there are direct mail companies and direct mail services out there that can help dial in those B2B direct mail ideas, but none of your marketing efforts occur in a vacuum. Instead, direct mail prospecting and digital prospecting should be thought of as two sides of the same coin. The success you have digitally doesn't mean you should completely abandon direct mail best practices, and that means keeping an eye on opportunities that can augment your existing digital marketing efforts.

What Is Direct Mail Digital Prospecting?

Simply put, direct mail prospecting means sending printed materials or gifts directly to potential clients. That can include sending postcards, brochures, newsletters, pamphlets, or any kind of marketing material via regular mail where it will land in a mailbox and help you communicate important information to your prospects. 

In the past marketers have soured on direct mail prospecting because of the sheer volume of junk mail that existed, nowadays, people are much more likely to get countless amounts of junk mail in their email boxes while their regular mailboxes have significantly less. That can make it easier to grab attention in the physical world since everyone's digital attention span is lower than ever.

Besides, direct mail prospecting is just more personal. Instead of sending some kind of digital message that will likely go unread or ignored, a nice letter or a message or even a gift can go a long way towards calling attention to what it is that you have to offer, as well as establishing a relationship between you and the recipient. 

Stand Out With Direct Mail Digital Prospecting

It may sound like you'll be spending a small fortune to connect in the physical world, but digital mail prospecting is cheaper than you may think. Historically, printed materials have been prohibitively expensive, but newer printing technologies and direct mail techniques are cheaper than ever, making direct mail a viable option in today's world. Better yet, when combined with your existing digital marketing initiatives, it can represent a one-two punch that can supercharge your holistic marketing efforts.

But the best part about direct mail digital prospecting is that it helps you stand out amid all that digital noise. Between email, Slack, Zoom and the other daily assaults on our time, it can be nice to get a personalized message in the real world. And when combined with a digital followup, that can help further emphasize your brand or offer, as well as giving multiple opportunities for prospective clients to respond or take you up on it.

For example, if you have a great whitepaper available on your website, you can send a printed version to your most interesting prospects, allowing them to read it offline. Compared to reading the same material on a screen, that may give a greater likelihood of more beneficial attention, all because you bothered to send out a piece of direct mail. Even if you want to keep things short and sweet with a simple LinkedIn message and a postcard that explains more about your brand, it's easy to augment your digital prospecting with direct mail prospecting.

Make Your Messaging Memorable

In today's digital world, most messages go unread, if they're even acknowledged at all. It's a simple fact of modern life that there are far too many messages out there for even the most well-intentioned person to adequately read and digest. Often, a prospect may give a glancing look at your message and never get back to it. And when that digital message slips down, it'll likely never be seen again.

With direct mail, it's much more common to get someone to open that message, and that means better brand awareness even if the content is not read by the recipient. Then, the next time they come across a message or ad online or off, they'll be more aware and cognizant of your efforts. Because the message is real and exists, they'll have to physically look at it and dispose of it if they'd like, and that's far more than you can expect from most digital messaging.

Augment Your Prospecting With Direct Mail

An offer that arrives in the mail is much more tangible and visible than another ad while scrolling or an email that may end up in a junk folder or go unread. While many businesses have shifted to online coupon codes and other approaches that mimic the offline experience, only direct mail gives them everything they need at a glance. Forget about hoping they click through and that they see the offer -- direct mail prospecting puts everything they need right in front of them so that a decision can be made.

Add testimonials, pictures and informative content on your direct mail efforts just like you would online, but get the full benefits of direct mail digital prospecting by sending out physical messages. Unlike ads or direct messages, it won't suddenly disappear if your prospect gets a call or has to rush off to their next meeting. The mail will still be right where they left it, and that's more than you can say about digital messaging.

Furthermore, direct mail digital prospecting allows you to dial up your brand with logos, imagery and colors that you often can't use in digital messaging. That can help your message carry greater value and have more of an impact when it's seen, and that can be an invaluable addition to your overall marketing efforts.

Direct Mail Digital Prospecting With SalesHive

If you're ready to augment your digital marketing with direct mail, start with the direct mail digital prospecting experts at SalesHive. We can help you flatter your top prospects with custom direct mail intended to elicit a reaction and turn that attention into a meeting. We'll do it all, including finding the prospect, preparing the message and sending it out along with a snazzy gift -- even following up once they've received it. Get started today!

Video Blog

Loading...

Learn more about our B2B Lead Generation Services.

B2B  Blog Posts

Key Roles, Responsibilities, Strategies, and Services of B2B Marketing Consultants
Ahead of the Curve: B2B Sales in 2024 Utilizing SalesHive's Technology and Strategy
Charting the Course to Turbocharge Your Sales in 2024 by Harnessing the Prowess of SalesHive's Expertise
Sales With CRM Systems: Unveiling The Secret Sauce Behind Better Meetings
Harnessing Potential: Discover the Advantage in Outsourcing Lead Generation
In the New Digital Era, Fortify Your Business with SalesHive's Cutting-Edge Sales CRM Solution
Revolutionize Your Business Growth: Explore the Potency of Outsource Services
An Emergence of Tech-Powered Solutions: How Artificial Intelligence Revitalizes the Sales Industry
Boosting Your Business Development with SalesHive’s Excellent Google Ads Strategy
Boost your Q4 Revenue with Outsourced Lead Generation
Integrating Advanced SEO Techniques for Fortified Inbound Lead Generation
AI and Sales: The Emerging Influence of AI Calendar Integration
How the Power of AI Culture Can Transform Your Business Ecosystem
Navigating Digital Expansion in B2B Ventures: The Optimum Strategies for Harnessing AI with SalesHive's ChatRep
A Paradigm Shift in B2B: The Indispensable Role of AI in the B2B Space for Competitive Advantage
Recognizing a Paradigm Shift in the Business Landscape with Complete CRM AI Integration
The Digital Era of CPC Sales: A Comprehensive Detailing for Successful B2B Lead Generation
Transforming Customer Interactions: AI ChatReps and Their Role in Reforming Customer Service
Navigating Through the Treacherous Waters of Business: Making a Judicious Selection of Sales Agency Partnerships
Demystifying Your Serviceable Addressable Market: Cracking the Code to Find B2B Sales Triumphs
Propelling Sales into a New Era: Integrating Artificial Intelligence and Chatbots with SalesHive's ChatReps
Evading Common Hitches in B2B Lead Generation
The Pioneering Fusion of AI Chatbots and CRM Systems
Embracing the Future of Sales: Unlocking the Potential of Chatbots & Automation in the Business Sphere
Unlocking the Open Potential of Open-Ended Sales Questions: SalesHive's Futuristic Approach to B2B Sales
Driving B2B Success: ICP Sales and the Power of Precision in Lead Generation
Accelerating Growth with Remote SDRs Through SalesHive, A Leading B2B Sales Agency
Complex Marketing: Outsourcing Lead Generation in Today's Fast-Paced Sales World
Demystifying B2B Ecommerce: Strategies for Success
Embracing AI in B2B Corporations: Adapting to Thrive or Getting Left Behind
The Writing Revolution: How AI is Disrupting Traditional Copywriting
Lead Generating Companies: What They Do & Why You Should Outsource
Top 10 B2B Marketing Trends for 2022
Realistic Expectations To Have Of Lead Generation
Tactics and Strategies Used In Successful Lead Generation
Clickfunnels And Lead Generation: Set Up & Quick Notes
Lead Generation Funnels: The Whats and Hows
A Complex Definition: The Lead Generation Process
Putting Together The Lead Generation Puzzle
Do You Do Lead Generation The Right Way?
Why Sales Teams Need to Care About Lead Generation
What is B2B Marketing & Why Does it Matter?
The What, How, and Why To Building A Lead Generation Website
What Is Social Media Lead Generation? (Facebook, LinkedIn & TikTok)
Purpose Driven Lead Generation Data Gathering Tools
Optimizing A Landing Page For Lead Generation
Understanding Lead Generation Campaigns
Lead Generation Software and its Role in Business
How To Leverage Youtube For Local Lead Generation
What Is Demand Generation Vs Lead Generation?
What Are a Few Types of Lead Generation?
What Is B2B Lead Generation and How Does It Work?
The Ultimate Direct Mail Guide
5 Lead Generation Challenges and How to Avoid Them
5 Questions To Ask an Online Lead Generation Agency
The Benefits of a B2B Lead Generation Agency
Lead Generation Pricing: How Much Should Lead Generation Services Cost?
The Challenge of Effective Lead Generation Strategies
Cold Sales Prospecting Tips and Tricks From The Experts
Introducing SalesHive: The B2B Growth Company
Lead Generation: Are Your Sales Reps Treating Their Prospects Like Tinder Profiles
B2B Lead Generation Specialists: They May Be the Smartest Decision When the Economy Sucks
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

Loading SalesHive API...

Want More Sales Meetings?

Contact us to embark on your journey to meeting heaven.
b2b sales rep climbing latter
No thanks, I'm getting enough leads.
sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
 
Prospect Title
 
Meeting Source
 
chevron-down