Direct Mail Prospecting
Flatter Prospects with Gifts and Letters
Our approach to B2B direct mail prospecting isn’t your standard snail mail brochure, but rather a highly strategic touch used to convert meetings with those hard-to-reach buyers. By sending thoughtful gifts such as wine, cookies, and travel pillows as well as handwritten cards to select prospects, we’ve been able to book meetings with C-Level executives at some of the largest companies in the world with our B2B direct mail services when standard outbound channels like cold calling and cold email just didn’t cut it. We take care of everything from identifying the prospect, selecting the gift and message, fulfilling the order, and shipping it. Once the gift arrives at their office, we follow-up to lock down the meeting and get your sales reps in touch with buyers that are excited to meet.
How It Works
Select Your Favorite Direct Mail Items
Choose the perfect custom gift for your target audience.
Send Custom Gifts To Your Top Prospects
We manage all the procurement, list building, and delivery.
Email & LinkedIn Follow Up Campaigns
Book meetings by sending follow up messaging requesting sales meetings.
Key Aspects To B2B Direct Mail Campaigns
We’ve seen meeting rates north of 30% and set meetings with the world’s largest companies.
Leverage Our Data Partnerships
This classy gesture makes the prospect feel your message is personalized and demonstrates that you put in your time and research.
Keep The Tone Conversational
Campaigns and copy that sound like marketing messages or something you would write for a tradeshow always fail. The tone of the copy should be genuine and feel like a personal message.
Follow Up Via Email
Less than 0.2% of prospects will go out of their way to call or email you after sending a B2B direct mail package. You need to send a follow up email or phone call in order to get them to respond.
Some Of Our Favorite Direct Mail Items
Coffee Gift Cards
Although you’re not in the same city, it doesn’t mean you can’t buy prospects coffee.
Most executives have enough coffee, that’s why we prefer to treat them to a bottle of wine.
Boxes Of Cookies
One thing executives like better than wine and champagne is a delicious box of cookies.
Our direct mail fulfillment is handled in-house and we can send any custom gift.
Why Direct Mail?
Direct mail response rates are at their highest point since 2003
Of Buyers Say It’s More
Some Recent Meetings From Direct Mail
We’ve Set 15,000+ Meetings For B2B Companies
Talk With A Sales Strategist