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Commercial real estate lead generation.

Start the right property conversation.

For CRE brokerages, property services and proptech teams. Reach relevant occupiers, owners and investment teams with targeted lists, cold calling and email.

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US or Philippines SDR teams. Phone + email. Month-to-month options.

See how it works

564 meetings booked for one fleet software client. October 2023 to October 6, 2026. Broader outbound proof, not a CRE result or forecast.

Your market / CREIllustrative role map
The people behind the property

One objective.
The right buyer.

  • 01
    Owners & representativesProperty sale inquiries
  • 02
    Asset & property managersPortfolio and property responsibility
  • 03
    CRE & facilities leadersOccupier space requirements
  • 04
    Site selection & expansionNew locations and operating fit
  • 05
    Acquisitions teamsInvestment mandate and opportunity

Choose the role for your offer. Verify responsibility, fit and timing before requesting a meeting.

Our Commercial Real Estate track record

Yes, we have run Commercial Real Estate outbound before.

These figures come straight from our CRM: every client account tagged with a Commercial Real Estate industry that we booked meetings for. Client names stay private. Ask on your strategy call how those campaigns were targeted and what worked.

33Commercial Real Estate client accounts
2,427Meetings booked for them
2018First year on record

Counted from client industry tags: real estate, property management, commercial real estate. Minimum figures; refreshed hourly.

Broader outbound proof / Fleet software, not CRE

564 meetings. 84% with fleet leaders.

One software client's recorded bookings from October 2023 to October 6, 2026. A different market, with the targeting and channel mix published for you to review.

Read the fleet software case study

The CRE industry record above counts booked meetings, not attendance or closed revenue. Results are not a forecast or guarantee. Explore all published case studies.

Your questions
Industry brief

How to generate commercial real estate leads

Start with one objective: find occupiers for a leasing conversation, reach owners about a possible sale, or connect with investors whose acquisition criteria match an opportunity. Build the list around that objective, verify the responsible contact, and use calls and tailored email to confirm fit and timing before requesting a meeting.

SalesHive runs managed B2B outbound through list building, SDR cold calling and email outreach. For CRE, we recommend agreeing on a campaign brief and handoff rules before outreach begins. A property record is a research input, not an interested seller. A contact at an occupier is not automatically responsible for its next lease.

Separate leasing from investment outreach

  • 01 / Leasing

    Start with the occupier

    Leasing: define the space you can credibly discuss, the target occupier, the submarket and the intended use. Ask about size, operational requirements, budget assumptions and the required occupancy date. Keep confirmed lease events separate from dates that still need verification.

  • 02 / Owners

    Verify the relationship

    Owner outreach: start with the property and recorded ownership entity, then verify who handles sale inquiries. Retain the source and date of the ownership information. Do not label an owner a motivated seller because a property appears vacant or has been held for a long time.

  • 03 / Investors

    Qualify the mandate

    Investor outreach: ask for an acquisition brief covering asset class, market, investment size, strategy and the contact who screens opportunities. Qualify the mandate before sending an opportunity or requesting an underwriting discussion.

Turn a conversation into a useful handoff

We recommend recording the account and property, the contact's role, the objective, confirmed requirements, timing, representation and the agreed next step. Label unanswered questions as unknown. Route the meeting to your broker or acquisitions lead with those notes, rather than calling every booked conversation a qualified opportunity.

Research inputs, not buying signals

For example, an industrial leasing brief might ask about loading and power requirements, while an office brief might ask about access and the cost of occupying the space. Those are qualification prompts, not claims that a property meets the requirement. NAI Long Island's site-selection guidance explains why operating requirements, full occupancy cost and delivery timing belong in the evaluation.

Public ownership records and relationship-building can both support prospect research. Texas REALTORS' commercial prospecting guidance discusses ownership records, local networks and sustained contact. Our recommendation is to pair those research inputs with direct verification, not treat a database match as intent.

Bring your asset class, submarket and meeting criteria. Start with a defined audience, not a generic property list.

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The challenge

Where CRE prospecting loses relevance

Use these checks to keep a campaign specific to the transaction you can actually support.

01

The wrong campaign objective

Do not put occupiers, property owners and acquisition teams into one undifferentiated sequence. State whose problem the campaign addresses and what the first meeting is for.

02

A property record is not a decision-maker

Keep the recorded owner, property manager, operating company and contact role distinct in your research. Confirm who handles the inquiry before pitching a sale, lease or investment discussion.

03

Timing needs confirmation

Ask when the prospect expects to evaluate options and what must happen first. Do not infer a lease expiration, refinancing deadline or willingness to sell from an old record.

04

A generic property pitch misses operating fit

Build questions around the asset class. Use the prospect's stated requirements to decide whether a follow-up is relevant, not a broad city match or a job title alone.

05

Existing representation changes the next step

Ask how the prospect wants their broker or advisor involved. Respect the answer and avoid presenting SDR outreach as a substitute for their transaction team.

06

Bookings can hide weak qualification

Review meetings held and your team's acceptance of the handoff alongside activity. Keep nurture, wrong-party contacts, no interest and qualified conversations separate.

Define what a qualified meeting means before the first call. Your transaction team keeps ownership of advice, negotiations and closing.

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A clear starting point

The brief comes first. You approve the launch.

Bring your asset class, target submarket and qualification criteria. We will discuss the right outbound scope for your team.

Cost and contract

A flat monthly package

Managed outbound packages range from $4,500 to $12,000 per month, depending on package and US or Philippines calling team. Month-to-month options are available. No per-meeting, hourly or commission pricing.

Review the plan's scope and notice terms before you start. Month-to-month and annual plans have different commitments.

Compare packages and terms
Ramp and quality

Review before outreach

Most programs launch within a month of kickoff, typically in about three weeks. Timing depends on your approvals. Review the targeting, lists and messaging before launch.

Agree on the account, responsible contact, relevant requirement, timing and next step. Keep unknowns visible. No fixed meeting count is guaranteed.

See how onboarding works
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Who to reach

Match the role to the CRE use case

Use these as starting roles to verify, not a universal buyer list. For a small owner-operated business, the responsible person may be the owner. At a larger account, ask who controls the requirement and who needs to join the next conversation.

Handle objections without inventing urgency

“We already have a broker.” Ask whether the inquiry should go through that representative, then follow the prospect's direction.

“We are not moving or selling.” Accept the answer. Ask whether a future follow-up is welcome; otherwise close the inquiry rather than manufacture a trigger.

“Send the details.” Confirm which property or requirement is relevant and what information they want. A request for information is not agreement to a tour or an LOI.

Illustrative role mapVerify responsibility before outreach
  • 01Occupier leasing: corporate real estate or facilities lead
  • 02New locations: site selection or expansion lead
  • 03Property sale inquiry: verified owner representative
  • 04Investment opportunity: acquisitions lead
  • 05Portfolio inquiry: asset manager, with authority confirmed

Selling property services or proptech? Bring the offer so we can confirm which owner, property, facilities or portfolio role fits.

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Questions, answered

Commercial real estate lead generation FAQ

Practical answers on prospect sources, qualification, pricing and scope.

How do you generate commercial real estate leads?
Choose a leasing, owner or investor objective. Define the asset class and submarket, research the relevant accounts and properties, verify the responsible contact, then use calls and tailored email to confirm fit, interest and timing. Book a meeting only against agreed qualification criteria and pass the findings to the person who will handle the opportunity.
Where can I find commercial property investment leads?
Use property and ownership records as research inputs, alongside local industry relationships and referrals. Verify the ownership entity, responsible contact and relevance to your acquisition brief. A record, long ownership period or apparent vacancy does not establish that the owner wants to sell. Record the source and what still needs confirmation.
How should leasing and acquisition prospect lists differ?
For leasing, start with the occupier's space requirement and the geography you can serve. For acquisition outreach, start with the property and ownership relationship, or the investor's acquisition mandate. Keep these audiences in separate segments so the outreach and meeting criteria match the objective.
What makes a qualified commercial real estate lead?
Define it before launch. We recommend confirming the relevant account or property, the contact's responsibility, a matching requirement or objective, timing and an agreed next step. Record unknowns. A booked call, a held meeting, an accepted opportunity and a completed transaction are different outcomes.
Can I buy commercial real estate leads instead of booking meetings?
A contact list is a starting point, not evidence that an owner, tenant or investor is interested. SalesHive provides targeted list building and managed outbound that can qualify responses and book meetings. Agree on the scope and qualification standard on the strategy call; do not treat a purchased contact or a booking as a promised transaction.
How much do SalesHive's CRE lead generation services cost?
SalesHive's managed outbound packages range from $4,500 to $12,000 per month, depending on package and US or Philippines calling team. Month-to-month options are available. SalesHive does not charge per meeting, by the hour, on commission or as a percentage of closed deals. Review current package details on the pricing page and confirm scope on a strategy call. See packages and pricing.
Does SalesHive replace my broker or acquisitions team?
The scope described here is prospect research, outreach, qualification and appointment setting. Keep property advice, tours, underwriting, letters of intent, negotiations and closing with your designated transaction professionals. Agree on the handoff and any existing representation before outreach.
How should I compare CRE lead generation companies?
Review a sample list, data sources, proposed outreach, exclusions and qualification rules. Ask who verifies ownership and timing, how the program handles existing representation and opt-outs, and how it reports held meetings and accepted handoffs. Compare the same staffing, channels and follow-up scope rather than cost per contact alone.
Your next property conversation

Your market. A focused first meeting.

Bring your offer, asset class and target submarket. On a 30-minute call, discuss the buyers to reach, qualification rules and an outbound plan your team can review.

Book a 30-minute callCompare plans

Managed outreach. Month-to-month options. No meeting guarantees.

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