How to Create a B2B Marketing Strategy

B2b marketing strategy

Looking to create the perfect B2B marketing strategy?

This in-depth guide will walk you through the key steps and help you create a B2B marketing strategy to grow your business.

Creating Your B2B Marketing Plan

We’re going to look at some B2B marketing strategies a bit further on in the article, but before we get there, it’s important to talk about planning.

If you jump straight into your B2B marketing, then you’re going to miss some important steps that will hold you back. So, what should you know about planning your B2B growth strategies?

Develop Your Brand Identify 

There’s a ton of competition in B2B marketing, and you’re going to have to find a way to stand out from the crowd. To do that, you’ve got to look within and discover what makes your brand special.

Every business is unique, and most of them have inspiring stories their followers love, so what’s yours?

Take your story, your mission, and everything you stand for and find ways to incorporate it into your marketing. Create a brand positioning statement and decide how you want to portray your business in your marketing campaigns.

With a clear identity, you’ll be able to keep things consistent and maximize your appeal to your target audience. 

Discover Your Target Audience

You can reach millions of businesses with your messages, but if you’re not reaching the right ones, then you’re not going to see success. 

Before you start with B2B marketing, you’ve got to have a clear picture of what your target audience looks like. Remember that the people who make decisions in businesses are people, so build out detailed buyer personas!

B2B marketing is a little bit more tricky than B2C marketing in this sense because there tend to be lots of people involved in the buying process. You’ll have to factor this in though and understand who you’re trying to appeal to at each stage of the B2B marketing funnel

Use your knowledge and the data available to your to paint a complete picture of what your potential customers look like.

Competitor Analysis 

Check out what other B2B companies are doing with their marketing and find out what you can learn from the best B2B marketing examples. 

Even better, see what your competitors are up to. What are they doing well that you can replicate, and what areas can you improve on?

Running a competitor analysis will give you some immediate clues as to what might work well in your B2B marketing strategy. You can refine that information by targeting it to your audience and incorporating your brand identity.

For B2B marketing strategies like content marketing, software like Ahrefs that allows you to see detailed information on the keywords your competitors are ranking for can give you a host of great ideas.

6 B2B Marketing Strategies to Try 

Now that you’ve spent time understanding your brand, its target audience, and what your competitors are up to, let’s look at some strategies you can use to boost your sales and marketing efforts.

Content marketing for B2B

1. Content Marketing 

We’ve put content marketing first because it provides a platform to launch all your other marketing.

B2B buyers want in-depth information to help them understand:

  • What your products or services are
  • How they solve a pain point
  • What other businesses have had success using them (case studies)

As you’re the experts in what you do, you’re perfectly positioned to give people this information! You’ll also find that all the work you’ve put into understanding your brand identity and target audience is going to pay off here.

Just be careful that you don’t get too focused on the top of the funnel (the discovery phase) and are devoting content to the bottom of the funnel (the action phase) as well. This is where you’re going to influence purchasing decisions and generate sales. 

Direct mail for B2B

2. Email Marketing 

Your content marketing is going to help you bring traffic to your website and generate leads. There’s no point just collecting email addresses though; you’ve got to use them. 

Email marketing is one of the best B2B marketing tools you have available to you, so make sure you’re using it. 

Segment your email list and create automated email series that engage your leads. The best thing about this is it can work on autopilot!

Also, remember that email marketing can be a way to generate leads itself. Good email outreach is a hugely effective way of generating leads and bringing prospects to your sales team. 

3. Direct Mail

Online marketing dominates in today’s world, but that doesn’t mean B2B marketing strategies like direct mail are dead. 

In fact, the fact that many businesses neglect them makes them a big opportunity for you. 

You don’t have to limit yourself to a tatty old flyer either. Go big if you want to - send awesome brochures, cool branded gift boxes, sample products - there’s no limit to how creative you can be. 

Direct mail is all about grabbing a potential buyer’s attention and it’s extremely effective.

4. Pay-Per-Click Advertising 

If you want immediate access to your target audience, then there are few better B2B marketing strategies than pay-per-click advertising

You can set up ads on search engines or social media platforms in minutes and start delivering your message to a very targeted audience. The great thing about PPC is its immediacy, but of course, it has its drawbacks. 

The difficulty with pay-per-click advertising is that you pay for every click, regardless of whether it results in a conversion (sale or lead generation). This means you’ve got to make sure your landing pages are fully optimized, otherwise you’re going to be spending a lot of money for nothing. 

Social media marketing for B2B

5. Social Media Marketing

Businesses are run by humans and humans hang out on social media. This means that social media marketing is a legitimate B2B marketing strategy you should pursue.

The key is understanding where your target audience hangs out, which isn’t as black and white as it used to be. A great business-focused social media platform to focus on is LinkedIn, but you might find your target audience is hanging out on other social platforms you didn’t expect them to be on. 

Being open to growing your presence on different platforms can give you an advantage over your competitors so take the time to understand where your audience hangs out. 

6. Cold Calling 

Cold calling might not sound super trendy, but it is incredibly effective. There’s no substitute for engaging people in a conversation and that’s what cold calling is all about. 

The difficulty with cold calling is you’ve got to put a team together that understands how to generate leads and convert sales, which isn’t straightforward. That’s why many businesses find the best option is to outsource their cold calling to the experts at Saleshive

It’s another way of putting your B2B marketing on autopilot while generating immediate results.

FAQs: B2B Marketing Strategies

  • How do you structure a B2B marketing strategy?
    You should structure a B2B marketing strategy by first looking at key elements like how you want to develop your brand identity, understanding your target audience, and doing competitor analysis. This will give you a good starting point from which to start planning your strategies.
  • How do you set up a B2B marketing campaign?
    You can set up a B2B marketing campaign using lots of different mediums. These include content marketing, email marketing, direct mail, cold calling, social media, and many more.
  • What is a B2B marketing example?
    A good example of B2B marking is Google. Its main products all cater to businesses - think Google Ads and Google Workspace. All of Google’s marketing materials are set up to help sell these products to businesses.

Get A Head Start with Your B2B Marketing Strategy

It’s not that easy to jump straight into your B2B marketing strategy. It takes time to build up a team and perfect your marketing processes.

This is why many B2B businesses choose to cut their learning curve by working with a top B2B sales agency like Saleshive. 

Our team has spent years perfecting its B2B marketing strategies so that when we start working with you, you’ll see almost immediate results. We’ll work with you to set out your strategy and then leverage our expertise to maximize results. 

You’re just a few steps away from perfecting your B2B marketing strategy!

Learn More About Our B2B Sales Outsourcing Services!

Table of Contents
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Learn more about our B2B Lead Generation Services.

Mastering the Art of Cold Calling in 2024
Revitalizing Sales Strategies: Integrating Voicemails Unlocks New Opportunities
A Comprehensive Guide to Mastering Sales Cold Calling: Tips to Boost Efficiency and Minimize Time Loss
A New Era of B2B Sales: Optimizing Success with Remote SDRs and Comprehensive Strategies
Decoding the 'Cold Calling vs Email' Dilemma: A Deep Dive into SalesHive's Proven B2B Sales Strategy
Unraveling the Intricacies of Cold Calling Voicemails: A Deep Dive into SalesHive's Proven Strategies for Success
Navigating the Digital Era with the Continued Relevance of Cold Calling in a Texting Age
The Resurgence and Persistence of Cold Calling: Defying the Test of Time
The Unfading Relevance and Strength of Cold Calling in Today's Digital Era
The Intrinsic Role of Technology in SalesHive's Successful Cold Calling Outsourcing
Strengthening Your Sales Development Representative's Techniques with a Cultural Reference: ‘Jedi Cold Calling’
Revolutionizing B2B Sales: The Superiority of AI Tools for Cold Calling and Cold Emailing
The Vital Role of a Campaign Sales Strategist in Elevating Cold Calling and Email Campaigns
Understanding Buyer Personas: Deciphering Email Enthusiasts and Cold Calling Connoisseurs
Enhancing B2B Outreach: Combining the Power of Cold Calling and Email for Maximum Effectiveness
Uniting the Forces of Email and Cold Calling in Outreach Campaigns
The Best Strategies for an Effective Cold Call
17 Crucial Sales Questions to Ask Prospects
The Ultimate B2B Cold Call Checklist
The True Purpose of Lead Generation Cold Calling
Why You Should Outsource Cold Calling for Your Business
Cold Emailing vs Cold Calling
In-House vs Outsourced Cold Calling as a Service: Which One is Better?
Does B2B Cold Calling Work in 2022?
Things to Know About Cold Calling as a Service
10 Cold Calling Tips
The Essential Sales Call Guide to B2B Cold Calling
Cold Calling Statistics and Cold Calling Success Rates
Cold Calling Conversion Rate Calculator
Is Cold Calling Still Effective in 2021?
Don't Settle for Low Cold Call Success Rates
B2B: Is Cold Calling Illegal?
The Benefits of Cold Calling Software
Telemarketing and Cold Calling Services During Covid

Explore The SalesHive Cold Calling Guide

Each part of our cold calling guide is equally important and needs to be mastered.

Part 1: Sales ROI Calculator for B2B Cold Calling

Before you can improve your cold calling efforts, it’s important to benchmark the ROI of your existing cold calling efforts. We’ve created a handy calculator that you can use to figure out where you currently stand and then you’ll learn about industry-tested methods to boost your KPIs.

A single SDR working full time can make 8,400 cold calls per month which will result in about 432 conversions per month. More conversations lead to more meetings per month, and more meetings will increase the number of closed deals per month.

View Part 1

Part 2: How To Write A B2B Cold Call Script That Works

Cold calling is far from dead– many businesses use cold calling in some capacity, though the intention is certainly different from what it was back in the day.

Originally, cold calling was solely a sales technique that had a whopping 2% success rate and annoyed an entire generation of consumers. Now, many would think that cold calling is dead, but that’s not the case. It has simply evolved in both technique and purpose. Rather than aggressively trying to close a sale in a ten-minute phone conversation, today’s brands can use cold calling to get to know consumers who are not aware of their brand.
View Part 2

Part 3: How To Communicate With Prospects On The Phone

A core attribution to a business’s success is to be financially strategic, in other words, if they already have a system going there may be some friction with talking them into trying something new. You are providing something these people need, resistance is typically caused by natural tendencies to stick with what you know.

It’s going to be very common that you are going to be experiencing a fair share of objections. Objections are not NO’s.
If you get an objection- they haven’t hung up on you yet, so they’re still listening and hoping for you to overcome!
View Part 3

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